This past week, things have been a bit slower on the client side — which gave me time to focus on something I’ve wanted to work on for a while:

Branding.

Specifically, I’ve been working on new logos, colors, and websites for both:

• Gilje Group AS (my holding company)

• Gilje & Co (my consulting business - part of Gilje Group)

That’s the beauty of running your own thing — sometimes you get to just sit on your computer and make things look and feel the way you want. At least I enjoy it.

I had a great conversation with Henrik (my former co-founder from Vivvoe) last week. We reminisced about the good old days and talked about how much branding matters — not just for the world, but for YOU - the founder.

When your brand feels good, something inside clicks.
You’re more confident. More energized. More proud.

And being proud is underrated.

I see many business gurus say:

“Forget the logo. Forget the website. Focus on sales. Don’t major in minor things.”

And I agree…
But when it comes to your own brand, make it something you love. Something you want to share. Spend some time on it. You then use this proud feeling and take it with you into meetings and the work you do - and trust me, people can tell when you are passionate about something.

When we rebranded Vivvoe — new logo, unique colors, clean website — it gave us momentum.
We felt like a real brand. We showed it to everyone. And things started growing fast.

I went through my old photos and found a few nice ones from the early Vivvoe days:

So now, I’m doing the same for my new business. And with that I also want to relaunch myself.

I want to build a recognizable brand for my business, but also start being more active with my own personal brand.

I know the positive effect of this...

While I was building my marketing agency Funnel Media back in 19´, 20´& 21´ - I was very active on social media on both my personal accounts and business accounts. And this lead to opportunities I would never get unless I posted valuable content.

One that attracts the right people.
One I’m proud to share.

But I would not do this if I was not proud of what I was building - and the easiest way to get this feeling, is by seing something visually - so yes, you brand is IMPORTANT.

I’ll be back next week to show you the new branding and websites before I start sharing it more publicly. Because if you’re reading this, you’re an OG and you deserve to see it first 😉

If you’ve been sitting on a side project, an offer, a business idea — maybe the best thing you can do this week is just make it feel real.

Play with the visuals. Make the landing page. Choose colors that hit.

I build all my websites on Lovable (you just explain what you want, upload examples of things you like - and the AI does the coding for you. Also easy to host with your own domain). Try it!

And for logos, brand colors and styling - I just use Canva pro plan.

It’s not about perfection. It’s about ownership.

And before I go - this week:

• Do at least 1 nice thing for someone else this week

• And 3 nice things for yourself ❤️

Talk next Monday,
– Morten