Hey — another Sunday, another update.

If you’ve read any of my previous newsletters and watched this youtube video, you know my story: I built a few successful things, then ended up in a cycle of chasing more, and eventually spent over two years on a project I wasn’t really passionate about. That led me to starting over — not completely from scratch, but close enough to feel like it.

Right now, I’m in the “rebuilding” phase.

And I’ve realized something important:
My brain will always try to convince me to wait until I’ve “made it again” before I start sharing.

It’ll say things like:

“You don’t have anything new to say yet.”
“People don’t want to hear the boring in-between.”
“Wait until the big wins come — then you can post the story.”

But that’s exactly why I’ve committed to writing these updates every week — no matter what.
Because the truth is, this part of the journey is the story. And I want to share it with you as raw as possible.

To be honest, there’s not a lot of flashy news this week. April was a building month. I didn’t invoice anything new — just a bit of affiliate income from tools I recommended. No new client work, just continuing with the four clients I’m already working with.

I’ve been focused on doing good work, not chasing more. And even though I could go out and pitch bigger clients, I’ve chosen to double down on delivering for the ones I’ve already got. I want to make sure what I do for them actually works.

So yeah — April revenue? Pretty much flat.
May? Hopefully some invoices will go out.
But again, this is the reality: not every week is explosive growth. Some weeks are just quiet, consistent progress.

The reason I’m showing up here weekly — even when I don’t have a dramatic update (and even when I don’t feel like it) — is because I don’t want to fall into the trap of waiting to share until everything’s figured out again.

That’s the default pattern: people disappear while they’re figuring things out, and only resurface when they’ve got the win.

But I don’t want to do that.

I want to share what this actually looks like — while it’s happening. Not in hindsight. Not as a perfectly wrapped-up story. Just real-time progress, real-time thoughts, and sometimes... real-time nothingness.

And because I know I won’t always have some big lesson from business to report, I’m giving myself space to also share thoughts that are loosely connected — things I think about because I’m building, traveling, reflecting, learning, or just trying to figure out what a good life looks like.

Right now, I’m in Malaga — traveling solo for a few days. Tomorrow I’m heading to Nerja to work from a house with a friend who’s also building his thing. The weather’s good and I’m hoping the change of scenery helps me think good thoughts.

So yeah — thanks for being here. I don’t take it lightly that you’re following this journey! ❤️

And whether you’re building something of your own or just curious about what it looks like behind the scenes, I hope these emails give you a more honest picture than the highlight reels ever could.

Talk soon,
Morten

Hey — another Sunday, another update.

If you’ve read any of my previous newsletters and watched this youtube video, you know my story: I built a few successful things, then ended up in a cycle of chasing more, and eventually spent over two years on a project I wasn’t really passionate about. That led me to starting over — not completely from scratch, but close enough to feel like it.

Right now, I’m in the “rebuilding” phase.

And I’ve realized something important:
My brain will always try to convince me to wait until I’ve “made it again” before I start sharing.

It’ll say things like:

“You don’t have anything new to say yet.”
“People don’t want to hear the boring in-between.”
“Wait until the big wins come — then you can post the story.”

But that’s exactly why I’ve committed to writing these updates every week — no matter what.
Because the truth is, this part of the journey is the story. And I want to share it with you as raw as possible.

To be honest, there’s not a lot of flashy news this week. April was a building month. I didn’t invoice anything new — just a bit of affiliate income from tools I recommended. No new client work, just continuing with the four clients I’m already working with.

I’ve been focused on doing good work, not chasing more. And even though I could go out and pitch bigger clients, I’ve chosen to double down on delivering for the ones I’ve already got. I want to make sure what I do for them actually works.

So yeah — April revenue? Pretty much flat.
May? Hopefully some invoices will go out.
But again, this is the reality: not every week is explosive growth. Some weeks are just quiet, consistent progress.

The reason I’m showing up here weekly — even when I don’t have a dramatic update (and even when I don’t feel like it) — is because I don’t want to fall into the trap of waiting to share until everything’s figured out again.

That’s the default pattern: people disappear while they’re figuring things out, and only resurface when they’ve got the win.

But I don’t want to do that.

I want to share what this actually looks like — while it’s happening. Not in hindsight. Not as a perfectly wrapped-up story. Just real-time progress, real-time thoughts, and sometimes... real-time nothingness.

And because I know I won’t always have some big lesson from business to report, I’m giving myself space to also share thoughts that are loosely connected — things I think about because I’m building, traveling, reflecting, learning, or just trying to figure out what a good life looks like.

Right now, I’m in Malaga — traveling solo for a few days. Tomorrow I’m heading to Nerja to work from a house with a friend who’s also building his thing. The weather’s good and I’m hoping the change of scenery helps me think good thoughts.

So yeah — thanks for being here. I don’t take it lightly that you’re following this journey! ❤️

And whether you’re building something of your own or just curious about what it looks like behind the scenes, I hope these emails give you a more honest picture than the highlight reels ever could.

Talk soon,
Morten