Almost forgot to write this one...
Celebrated the 17th of May yesterday. I rarely drink anymore, but yesterday I did — not too much, but enough to feel it today. It was a very fun day, and I hope you also had a great one, whether you celebrated or not.

But that’s not my excuse for writing this late — I just spent the whole day today outside with friends and now Im writing this before going to bed.

Business Update

New launch for one of my clients
We launched a new version of one client’s offer this week — and it’s already generating sales.
We made a few big changes to how the product is delivered, and it seems to be working much better.
The first thing we launched didn’t really hit. But hey, you fail your way to success 🙂

More launches coming soon
My two other client launches are slightly delayed due to technical stuff and content production, but we’re almost there.

Planning summer and the rest of the year
I've started thinking more intentionally about how I want to spend the summer (what to work on), and also what I want to work on for the next 5 years. I want to make my next 5 years a clearly defined mission.

What I’ve been thinking about: "Wherever you go, there you are."

After spending time in Dubai earlier this year, then Spain, and now back in Oslo — it hit me again how easy it is to believe that changing your environment will magically fix everything.

And yes — environment matters. Being somewhere beautiful, working with inspiring people, and having more space to think definitely helps.

But your habits, mindset, and patterns follow you — no matter where you go.

Whether you’re in Oslo or southern Spain, if you feel stuck, stressed, or unmotivated, that experience tends to come with you unless you actually deal with it.

So for me, the work is to build a life that feels good no matter where I am.
That means strong routines. Projects that matter. People I enjoy being around.
And being honest with myself:

Am I moving toward something — or just trying to escape something?

I’ll end this post with that same question for you:

Are you moving toward something — or just trying to escape something?

Almost forgot to write this one...
Celebrated the 17th of May yesterday. I rarely drink anymore, but yesterday I did — not too much, but enough to feel it today. It was a very fun day, and I hope you also had a great one, whether you celebrated or not.

But that’s not my excuse for writing this late — I just spent the whole day today outside with friends and now Im writing this before going to bed.

Business Update

New launch for one of my clients
We launched a new version of one client’s offer this week — and it’s already generating sales.
We made a few big changes to how the product is delivered, and it seems to be working much better.
The first thing we launched didn’t really hit. But hey, you fail your way to success 🙂

More launches coming soon
My two other client launches are slightly delayed due to technical stuff and content production, but we’re almost there.

Planning summer and the rest of the year
I've started thinking more intentionally about how I want to spend the summer (what to work on), and also what I want to work on for the next 5 years. I want to make my next 5 years a clearly defined mission.

What I’ve been thinking about: "Wherever you go, there you are."

After spending time in Dubai earlier this year, then Spain, and now back in Oslo — it hit me again how easy it is to believe that changing your environment will magically fix everything.

And yes — environment matters. Being somewhere beautiful, working with inspiring people, and having more space to think definitely helps.

But your habits, mindset, and patterns follow you — no matter where you go.

Whether you’re in Oslo or southern Spain, if you feel stuck, stressed, or unmotivated, that experience tends to come with you unless you actually deal with it.

So for me, the work is to build a life that feels good no matter where I am.
That means strong routines. Projects that matter. People I enjoy being around.
And being honest with myself:

Am I moving toward something — or just trying to escape something?

I’ll end this post with that same question for you:

Are you moving toward something — or just trying to escape something?