This week has been a fun one:

• We launched one of my clients — and he is already getting customers on board! 🚀

• We pre-sold 1 high-ticket program (10k EUR) for another client — and they haven’t even launched yet (launching next week).

• We also filmed a new VSL (video sales letter) for another client — their launch is happening either this or next week.

Momentum is building, and it’s awesome to see things moving faster now.

I recently had a deep conversation with one of my clients, who coaches leaders. Very smart guy.
We started talking about money and goals — and I had this realization:

I don't want money to be a big "thing" in my life. Like, I don’t want it to stress me or control my thoughts and actions.

To me, money is simply a tool (always has been and always will be):

👉 It buys back time
👉 It provides food, shelter, and security
👉 It can help people in need

That’s it.

So instead of blindly chasing more, I want to know exactly what "enough" looks like — and work backward from there.

Here’s the idea:

First, define what freedom means to you in financial terms.
For me, it’s two things:

1. A specific monthly income — the amount I want to earn (after taxes) to live comfortably and stress-free.

2. A total invested amount — a portfolio big enough to eventually replace that income (by taking out a % each year)

The first step is figuring out what monthly profit your company needs to generate.
Enough to pay yourself your "freedom salary" (after taxes) — plus extra you can invest each month toward your bigger goal.

Then the second step is thinking longer-term:
If you consistently invest part of your business profits, there will come a point where your investments alone can pay you that salary every year — without needing to work for it. (Using something like the 4% rule.)

Now you have your numbers and everything above this is just a BONUS. Or maybe something you can use to help others in need, directly. This excites me!

There’s a little math involved, but once you know your numbers, you’re FOMO-proof.
No more getting stressed thinking you need to chase billions just because everyone else is (at least on social media). You have your plan - backed by math.

This is very "free-ing" to me. I know I have had crazy goals and ideas, not backed by thought - just others opinion on success.

If this way of thinking resonates with you, shoot me a DM on Instagram or reply to this email.
I'm doing a "side-mission" building a tool that helps you find your exact numbers (without you needing to do any math) — your version of true freedom.

Talk soon!
Morten

This week has been a fun one:

• We launched one of my clients — and he is already getting customers on board! 🚀

• We pre-sold 1 high-ticket program (10k EUR) for another client — and they haven’t even launched yet (launching next week).

• We also filmed a new VSL (video sales letter) for another client — their launch is happening either this or next week.

Momentum is building, and it’s awesome to see things moving faster now.

I recently had a deep conversation with one of my clients, who coaches leaders. Very smart guy.
We started talking about money and goals — and I had this realization:

I don't want money to be a big "thing" in my life. Like, I don’t want it to stress me or control my thoughts and actions.

To me, money is simply a tool (always has been and always will be):

👉 It buys back time
👉 It provides food, shelter, and security
👉 It can help people in need

That’s it.

So instead of blindly chasing more, I want to know exactly what "enough" looks like — and work backward from there.

Here’s the idea:

First, define what freedom means to you in financial terms.
For me, it’s two things:

1. A specific monthly income — the amount I want to earn (after taxes) to live comfortably and stress-free.

2. A total invested amount — a portfolio big enough to eventually replace that income (by taking out a % each year)

The first step is figuring out what monthly profit your company needs to generate.
Enough to pay yourself your "freedom salary" (after taxes) — plus extra you can invest each month toward your bigger goal.

Then the second step is thinking longer-term:
If you consistently invest part of your business profits, there will come a point where your investments alone can pay you that salary every year — without needing to work for it. (Using something like the 4% rule.)

Now you have your numbers and everything above this is just a BONUS. Or maybe something you can use to help others in need, directly. This excites me!

There’s a little math involved, but once you know your numbers, you’re FOMO-proof.
No more getting stressed thinking you need to chase billions just because everyone else is (at least on social media). You have your plan - backed by math.

This is very "free-ing" to me. I know I have had crazy goals and ideas, not backed by thought - just others opinion on success.

If this way of thinking resonates with you, shoot me a DM on Instagram or reply to this email.
I'm doing a "side-mission" building a tool that helps you find your exact numbers (without you needing to do any math) — your version of true freedom.

Talk soon!
Morten