Once a startup decides that an airdrop is the way to go, the first step toward making it happen is to launch a public campaign. Most commonly, widespread outreach is achieved across forums and social media platforms such as Discord and Twitter. Ideally, the news energizes commotion around a platform’s debut or a newly launched feature — as well as the size of the prize. As the campaign picks up traction, companies compile a list of potential token recipients. This can be done in different way...