If you have a knack for writing, and you’re interested in cryptocurrency, becoming a crypto content writer won't be much of a hurdle for you.
You've got to know the art of persuasive writing, always be on the lookout for anything new in the crypto world, and also learn to deal with your future clients.
But before delving into writing content for cryptocurrency, here are some of the basic concepts you need to know.
The default definition of crypto content writing is persuasive and informative writing that gives insightful information on cryptocurrency to an audience.
The main purpose of crypto content writing is simply to educate people more about the crypto world.
What do you need to start crypto content writing? First, you need to have the basics of content writing, then know the FIVE skills needed to be a crypto content writer. (We'll look at these in a moment).
So without wasting more time let's jump into the following:
The following is a list of the content writing basics you should know:
Know how to write persuasively: you must be able to write in a way that will influence your readers.
Specialize in your chosen niche: you should be great at what you are writing about. This indicates credibility. Whether it is cryptocurrency, fitness, or fashion, having a special niche will add value to your product.
Master different writing styles: blog posts, emails, ads, case studies, social media posts, white papers, and SEO. (You don't have to learn all of them. Master three and you'll be good).
Don’t use a lot of jargon: Write in the simplest way your audience can understand.
Be passionate about what you are writing: don't pick something that always bores you to talk about. That said, there are less glamorous crypto articles that may bore you with beginner information You already know. It’s part of the job, but as you evolve as a writer you’ll have more choice over what you write about.
Practice and consistency make perfect: Always ensure to learn and practice more on content writing. “Practice makes permanent.”
Learn to write attention-grabbing headlines: headlines could matter more than the article itself. People tend to read more headlines than they do actual articles.
Avoid causing a cognitive block to your readers: Be clear and concise, and always make the use of white spaces to help with this.
Phew! Now that that's done let's dive into the FIVE skills needed to be a crypto content writer.
Understand how blockchain works
You should have the ability to make financial analysis
Know about cryptography and securities
Have a clue on how smart contracts work
Understand how legal regulations and compliance work
The answer to this depends on WHO is writing about it.
If you are a person who's passionate about cryptocurrencies, this will be an easy pill to swallow.
On the other hand, if you are someone with no clue of what cryptocurrency is, you'll find the topic challenging to write about.
Let's now take a look at crypto marketing in the USA compared to other places.
In upcoming markets, the legality of Bitcoin still varies controversially. For instance, China restricts Bitcoin without criminalizing those holding them. In India, they've banned banks from trading in Bitcoin.
Generally, it's always advisable to first take a look at crypto laws in certain countries in order to know whether or not they're legal.
Now that you know the "hard" parts of crypto content writing, let's go to the exciting and eagerly awaited section: becoming a crypto content writer.
For you to be a crypto content writer, it's highly preferable to get the set of skills required.
Where do you get these skills? By learning of course!
So guys, let's dip our feet into learning how to become a crypto content writer:
If you would love to learn about crypto content writing, you must study these two:
Content writing
Cryptocurrency and blockchain
A combination of these two will make you a complete guru in both fields.
The following are the BEST places you can learn about content writing online at the comfort of your sweet home:
HubSpot Academy
Skillshare
Open2study
Udemy
The following are the BEST places to study blockchain and cryptocurrency:
Coursera
Udemy
Khan Academy
IBM
Consistently write about ICO, news, and startup projects in the cryptocurrency world.
Take a course from the aforementioned platforms. (One course on content writing and another on blockchain and cryptocurrency).
Read books and magazines about blockchain and crypto.
Even though certification is an added advantage, it isn't necessary.
As long as you're passionate toward learning more about crypto in your day-to-day life, and you can write well, then you're more than ready.
After getting all the education, experience, and tools you need to become a crypto content writer, it's now time for you to use this skill to make money.
But first, you need to market yourself out there and attract high-paying clients.
There are various places you can market yourself as a crypto content writer:
Social media: Facebook, Twitter, LinkedIn, YouTube, Instagram, Patreon, Tumblr, Reddit, and Quora.
Wait, did you just say Quora? YES! I did. This is where you can selectively find your target audience.
Blogging: You can use your own blog to write about cryptocurrencies or just do guest posts.
What's social media presence?
The basic definition of this is having popularity or fame on social media platforms.
Create a page, group, and profile, and start creating content that's valuable and pleasing to your target audience. Make sure to touch on their pain points in order to capture their attention.
Educating your audience will also win their loyalty too. Solve their pain points through infographic a, tutorials, and animated videos.
You are buying a domain because you want to have your own website hosted under the name you choose without any limitations.
The BEST hosting services to get your domains are:
Domain.com
Bluehost
GoDaddy
DreamHost
Shopify
The main reason why you should do this is to show professionalism. Having a blog showcases your talents and skills as a crypto content writer. Your blog can be your portfolio.
Moreover, it's a go-to site whenever you get a client that wants you to flaunt your samples. This one is a MUST-HAVE for anyone who's a content writer.
Since we've gotten this far, let's talk about getting clients.
The best type of client is one that has already established himself both online and offline, is trustworthy, and gets the respect and admiration of most people.
These clients could be top brands or well-known people who are associated with cryptocurrency writing.
Below are the qualities of a good client:
They pay on time: There are no delays and excuses for their failure to pay you.
They participate in the process.
They rarely haggle on price.
They always have a realistic budget.
They are always more concerned about finding an expert they can fully count on.
Good clients always have a single point of contact.
What about bad clients?
Getting bad clients can be a huge bummer especially if you are just starting out as a crypto content writer.
The following signs can alert you you to the fact that you are dealing with a bad client:
They often ask you to work for free as a test.
They often have unrealistic expectations.
They usually ask for more work than agreed on.
They always expect you to be available 24/7.
They are clingy.
They are unresponsive. They often don't give you feedback.
Having known how to spot BAD CLIENTS, let's see how you can establish a long-term relationship with GOOD CLIENTS.
For you to have a long-term relationship with a good client you've just acquired, the following are the things you should do:
You should make them feel special and you care about giving them quality.
Focus on delivering a high quality product with high quality service.
Respond to every concern they raise.
Engage them.
Show them what your brand does for them, and you affect the bottom line
Explore the influence they have on social media, and search for opportunities for more growth.
Understand their relationship with your services and brand.
The points above are the ways you can always have a good rapport with your clients, and also have a long-term relationship with them.
Let's delve into two of the most frequently asked questions then we close the chapter.
Honestly, if you are a person who's filled with passion and desire for cryptocurrency and blockchain technology, this won't be a hurdle for you.
Actually, there are TWO skills you should master:
Persuasive writing.
Knowledge of blockchain and cryptocurrency.
Having mentioned all that, let's close our chapter, and go out there to become crypto content writers making money as we do so.