We often refer to Amazon, Google, and Facebook as “internet businesses,” but in truth, they’re more like traditional companies that use the internet. They rely on familiar mechanics—bank accounts, payroll systems, and HR departments. The internet is a tool, not the foundation of their business operations and structure. Today, however, we’re seeing early signs of a new phase—one where the internet can become more than just a tool or distribution channel. It can provide the architecture of a bu...
