Index
- Where there is a beginning, there is always an end
- 1. Content: Masterpieces that continue to be loved by people and remain in their hearts
- 2. Web 3: Utilizing NFT that has both “product/service” and “investment” components
- 3. Community: That legendary community that makes my heart warm
- We want to end while we are loved, and continue to be loved.

Nothing is eternal. Where there is a beginning, there is always an end.

As Rengoku Kyojuro (Demon Slayer) said, “Growing old and dying is what gives meaning and beauty to the fleeting span of a human life.” An end is inevitable if you’re alive. But to make the most out of your life is entirely up to you. So with the limited time we have, we want to spend every moment together with this community to build the best version of NAYUTA:東京電脳R.

We must understand that the more time passes, the narrower the range of options for how to end. We cannot choose how to end just before it ends. Yes, we just started. But since we just started, we want to ponder upon how we want to end.

So, how do we make the most out of time together to not regret it? Let’s deep dive with these three keywords in mind: “Content,” “Web3,” and “Community.

As mentioned in the blog “Initiating NAYUTA:東京電脳R…” NAYUTA:東京電脳R is a content-based project that depicts the stories of characters living in a unique worldview created by Steak Ninja Boy.

There are many masterpieces of content in the world. They come in various formats, whether it be novels, manga, anime, or movies. The genres also vary, from fantasy and mystery to sports. All of these works have in common that, since a story is about a character’s life, there is an end to the story. In other words, with the story’s ending, the project itself must also end at some point. If a project is prolonged without an end, it will feel chronically incomplete (of course, we know continuing the project for a long time is also very challenging). If it was for a fashion brand type of project, it may make sense never to end the project as brand history could add more value to the brand. Not the case with a content-type project, however.

There are works that people continue to love and remain in their hearts even after the story has ended. That scene always excites my heart. That character’s quote encourages me when I am down. That thrill and excitement of waiting for the next episode. That feeling of expanding my imagination to the next level. The work that our hearts can lean onto. I think everyone has one such work of art they hold dearly.

To create a long-lasting masterpiece, we believe that the work’s degree of completion and impact is crucial, but maintaining the worldview and the brand after its completion is equally essential. To be more specific, NAYUTA:東京電脳R’s IP (including art, characters, stories, etc.) must be managed and handled with care. We do not want the worldview that we have meticulously created to crumble. We do not want to tarnish the memories that made our hearts flutter. We shall not accept work that will destroy the dreams of our fans or disappoint them. We must not lower our dignity by being blinded by money.

And the founders must stay modest - we are not the legendary masters of manga or animation or managing the IP. If we were to create manga, we need scriptwriters who can help us make the storyline; we need artists who can help Steak Ninja Boy, probably also an editor, and many more. When it comes to creating an animation or a movie, hundreds of people would have to be involved. We envision the project’s ending with various professionals involved throughout the project, where we can all be proud of the masterpiece we built together.

We believe that Web3 is about applying blockchain technology to the conventional Web. By managing transactions collectively on the blockchain, information and rights are not centralized in a singular entity but distributed and connected between the peers. The focus is on the individual, not a company, platform, or group. Returns for actions taken by the individual are also subject to the individual. The individual also bears the risk.

It is interesting to see how blockchain technology has made it possible to utilize NFTs these days. Purchasing NFTs of a project can be seen as a “product/service” like purchasing digital art and a ticket to join the community or an “investment” in a stock-like manner. It would not be wrong to say that the “investment” piece is unwillingly more dominant at this point in time. The NFT holder will have a sense of expectation as if they were holding shares in a company when the project is considered a company. The value of the NFT itself may increase (an idea similar to capital gains), and some benefits can be enjoyed by existing holders of NFTs (an idea similar to income gain). The design of the upcoming benefits will shape the expectations, which will push value up. Of course, the premium of the NFT itself or status of holding will also contribute to its value - who owns it is also an essential factor. These two concepts, “product/service” and “(stock-like) investment,” that have not traditionally been mixed are now being combined to create something unpredictable.

Now, let us think about the main topic of this blog - how should the project end? The end of the project means the project team members will not actively work on the project, and there will be no clear upcoming benefits. The moment the expectation of upcoming additional value-added is lost, the value of the project’s NFT may plunge. Of course, the idea of NFT having a premium or status may help the value to keep up, but we think there is a limit to it as the market is always severe. We want to keep the value of the NFTs issued by the project even after the project is over. Ideally, it will gradually increase as the premium gets added over time. We want our holders to keep them semi-permanently. Not as a memento of their youth that they cannot throw away, but as something that makes sense financially to hold on to.

Therefore, we would like to ponder upon a system where we will return some of the profit gained through the IP after the project has ended. By definition, once the project is over, the team will spend less time on the project, allowing us to reduce the percentage of compensation for the team. Theoretically, the reduced amount can then be distributed to the NFT holders. We think this kind of financial benefit, combined with a sense of premium and status, could help retain its value even after the project is over. Although we may not be able to expect explosive growth in value compared to when the project was underway, we would like to envision a situation in which holding on to the property is meaningful because it generates stable profits.

Of course, using NFT is not limited to the above, and NFT is not the only mechanism that we can utilize. The world of Web3 is changing rapidly, and new ideas are constantly emerging and being executed at a swift pace. What worked today may not necessarily work tomorrow. We must always keep our antennae up and respond flexibly without adhering to anything. We believe maintaining this attitude will help us get to the end that we seek.

At the VeeCon, Gary Vee, a well-known figure in the Web3 community, constantly emphasized the importance of a community for any project. So, we must question ourselves - How can we help the community genuinely believe in the potential and success of our project? How can we convince the community so that they will believe and hold onto our NFT no matter what happens in the world?

What does a good community look like? Unfortunately, with still the early stage of Web3, many people may measure with the yardstick of whether “profitable or not profitable,” Thus, minting and flipping are repeated. The main topic of discussion is often the floor price. “Financial benefits” attract people and make the market bigger, so it is not necessarily a bad thing (as long as the project is not a scam). But with this attitude, there is no “love” for the project.

A place where I can be relaxed and comfortable. A place where I want to access even for a little bit every day, to see what other members are talking and thinking. A place where I want to share my thoughts just because I want to and get responses from others. A place where I can have quality conversations with someone I know on the Web. Not only do we want our community to be a place where people can gather to support NAYUTA:東京電脳R for its success, but also to be a place where people can satisfy their innate desires as human beings.

That moment when we ran together for the project’s success (might be similar to that high school club experience where we can look back and remember how passionate we were back then). A community where we can make friends who have overcome many obstacles together - friends with whom we genuinely wish for their happiness and want to keep in touch regularly. Perhaps it’s a relationship only on the Web, not knowing their real names or faces. Perhaps we can meet in IRL (In Real Life). Either way, the friends who shared the exciting moment will remain in our hearts.

And huge plus if deeply being involved in NAYUTA:東京電脳R helps the community members to brand themselves in the Web3 world. After such a community overflowing with love is formed, we envision the end will be like a sweet-and-sour moment, where we can celebrate our achievements and be sad that our journey will come to an end.

“Love” alone is not enough, nor is “money” alone. We understand that we can be proud to say the project succeeded only when both are present.

We don’t know how long it will take to complete the NAYUTA:東京電脳R project. It may only take one year, or it may take more than ten years. In any case, we want to end it while we are loved and continue to be loved. This is how we want to end NAYUTA:東京電脳R.

by la_croix