Anyone familiar with Nbuilder knows that confirming that NFT, especially PFP, has basic IP attributes, which is the premise of what Nbuilder wants and is doing.

Based on this basis, we try to use a simple content to present the idea that "PFP can attract more people to join the web3 world" and describe "the current dilemma facing PFP".

Break through cognition, build consensus, master tools and understand the whole picture.

Compared with the birth and popularity of other new things, the touch mode of the web3 world rooted in the blockchain seems to be much more complicated, with a high barrier to entry acting like a high wall directly shutting out most people.

Initially, everyone attempted to explain their own understanding of web3 by using complex content in a simple and in-depth way, but the level of comprehensibility was not much better than an obscure standard definition. The reason for this was the lack of a bridge between the subjective world of consciousness, which had been broken through, and the objective physical world, which had been stick in the mud, and the role of the bridge was to break down the wall, to bring the inherent facts into a unimaginable form of reaching a new story: for example, a PFP worth hundreds of thousands of dollars.

Where once IP mainly referred to mind creation , now IP refers specifically to digital content that builds broad user consensus - even if that IP content is only 10,000  small images that are unified style and valuable because they coalesce a consensus.

Digital content in the form of images, NFT and even PFP, caught people's eyes with visuals and their slightly humanistic and artistic narrative, allowing more people in the web2 world, who felt complex and vigilant of web3, start to try to understand and believe in this digital collection-like story, which was the beginning of IP.

From the narrow sense of positive role, this is a symbol of NFT or PFP began to come out of the circle; from the broad sense of positive role, this is a good way to divert more people's attention to the world of web3.

After attracting the attention of fresh blood, capital's keen sense of smell then began to chase NFT,coupled with the amplification of financial leverage,the high-quality NFT projects in the blue ocean period are springing up.

PFP as an IP attracts the eyes of outsiders; and PFP as the protagonist of the wealth creation story makes these eyes take fanatical on.

PFP' s blue ocean to red ocean turn came in 2021 to the first half of 2022, but under the red sea, just over a year, PFP has hurriedly gone down the altar.

From the perspective of wealth creation, although the PFP market is not a strict zero-sum game, but under the influence of many PFP projects, the opportunity to produce wealth stories will be infinitely diluted;

From the perspective of IP, once there is no sense of scarcity and freshness, just rely on the 10,000 small images of unified style, is unable to support an IP that can carry the rich emotions of humans.

Because the survival of IP value lies in the bearing of human emotions, and the bearing of human emotions needs to rely on richness of IP content with story extension.

A novel comic that keeps gathering readers' consensus is fine, a series of TV and movies that keep gathering audience consensus is fine, but 10,000 small images are not enough.

After the initial fresh and discussion period, PFP is just a small image generated by binary code lying in the digital wallet.

Based on such a dilemma of PFP' s story extension in terms of IP attributes, we have come to a conclusion: the IP needs to be operated.

Of course, to reach such a conclusion means that we already have our own theories on how to operate IP and put it into practice, which we will continue to release this information in the subsequent content.