Happy New Year to all Pawtherians! 2021 was a great start for us, but we want to take the project to the next level in 2022. We’re getting right down to business this year with bridge and CEX talk. But first, what’s pawkin’ going on with all these new Telegram and Twitter users?
You may have noticed we’ve had TONS of new people joining our social media channels. Telegram and Twitter have seen the most activity in this respect. We’ve dropped some updates regarding this in Telegram and Discord, but we wanted to address it officially here.
Our marketing company recently started an airdrop campaign in a special airdrop Telegram group with more than 1M followers. Fulfilling certain tasks awards airdrop participants points, and ultimately these participants are hoping to win $PAWTH tokens for doing these things and being active in socials. Things like joining Telegram and following Pawthereum on Twitter are among those tasks, which is why Telegram is now 10k+ members and Twitter 17k+ followers.
The people joining are real people. There are measures in place, such as captcha in Telegram and Discord, to prevent bots from joining. Those running the campaign itself will also disqualify anyone that breaks the contest rules. The sheer number of people can lead to some low quality posts. This is mainly because the tweets need to be in English and not all people speak English on a high level.
The good news is all of this activity keeps Pawthereum trending. This is one of the objectives of running an airdrop campaign. For example, the recap video continues to get a lot of activity, attracting new eyeballs on the project. Even if airdrop participants don’t invest right away, the massive uptick in activity and new people who are aware of the project gives this high upside. Also, follower count in and of itself can be a major sticking point for potential investors. If we continue to do good work, we have an opportunity to bring many new holders on board, especially as we make it easier to invest.
That brings us to the other large advantage of such a campaign — exchange listing negotiations. It’s not uncommon for bigger CEXs to have requirements for social channels. As an example, one top 10 exchange has a 10k+ TG members and Twitter followers requirement. With this airdrop campaign we are in a better position to negotiate with exchanges.
The bottom line is airdrop campaigns are very common in the crypto space. We would be remiss if we did not try a variety of marketing tactics. This campaign can give us a boost as we start off the new year.
Even though the number of followers and subscribers are one factor taken into consideration when talking to exchanges, there are also other requirements, especially when talking with larger CEXs, namely volume and market cap. We have been talking with several exchanges for the last month or so, but as we’ve said, we need to be strategic with when we list. This means closely following the crypto market to plan the right time and way to list. CEX listing is a huge priority because we want to be able to reach more investors who may be uncomfortable using DEXs and/or do not want to pay a high gas fee that would cost more than the value of their investment. If market conditions are right, we think this month will be a perfect time to list! As always though, we will keep the community updated on how things are looking.
Expanding onto other cryptocurrency networks has been a big part of our future plans. We are pawsitively thrilled to announce that Pawthereum will be on Binance Smart Chain in January! Our developer Myk has been hard at work to make this happen. With liquidity having unlocked, we’re ready to go forward. The long-term goal is for the token to be as widely available and easy to purchase as possible. This will be our first major step toward achieving this. We did consider Polygon as an option to bridge to first, but the majority of users are on BSC and it’s not even close. Expanding to other chains, including Polygon, is in future plans.
We set up a vote (which ends January 6th) on changing the tokenomics from 0.5% to charity, with no other taxes, to 1% going to charity + 1% going to holders. We expected that the community would love to see holding rewards make a return. After a few days of voting, it looks like that’s absolutely the case with the overwhelming majority in favor of raising the charity fee and re-introducing reflections.
If you haven’t yet voted then please do so by clicking this link:
https://my.pawthereum.com/#/vote/
A look back at Pawthereum’s 2021 donations that totaled over $430,000 to tens of different shelters around the world! #FollowThePawth
We wish that 2021 treated you well and that this year would be the most pawsitive one yet!
Sincerely,
The Pawthereum Core Team