Context Collapse is the phenomenon in social network graphs when there are multiple audiences being served by the same communication channel, leading to an increased quality bar for engaging with the network. This audience problem causes abandonment of mature social graphs towards new social graphs as a way of starting fresh. Context collapse occurs when the social graph grows too large to have a single social context. Small graphs tend to be homogenous—people who are all interested in the sa...

Context Collapse is the phenomenon in social network graphs when there are multiple audiences being served by the same communication channel, leading to an increased quality bar for engaging with the network. This audience problem causes abandonment of mature social graphs towards new social graphs as a way of starting fresh. Context collapse occurs when the social graph grows too large to have a single social context. Small graphs tend to be homogenous—people who are all interested in the sa...