This is the definitive story of the startup I spent 2+ years of my life building. I hope that the following chapters, which chronicle twelve of the most momentous turning points in the life of the company, serve as an unfiltered look into the process of starting your own business and “failing” (aka quitting!). I’ve tried not to spare any details or otherwise add unnecessary color to decisions we made that weren’t founded in sound logic — when I used to spend hours a day scouring Twitter and Y...