Maslow's hierarchy of needs framework is ubiquitous - it says we graduate to higher level needs (in the pyramid mentioned below) when the lower levels start getting fulfilled. Based on these needs, what if there were a similar hierarchy for companies based on mapping to these needs. E.g. The question is, what changes for the companies when they operate at different levels?The higher you go, the lower your audience size. People interested in self-actualisation are a much smaller % of the ...