Happy New Year, dear readers! I hope your 2024 is off to a great start. As I embarked on my new year resolution to dive deeper into the world of non-fiction, I recently stumbled upon "The Geek Way" by Andrew McAfee. This is an informative book about how successful tech companies have been able to create a unique work culture by intentionally shaping behaviours and norms inside their organizations. In the book, the McAfee lays out the key ground rule for driving behaviour change. 👇🏼Drive cha...