Google's keyword search data shows that people's interest in non-fungible tokens (NFT) has soared to a record level, with traffic surpassing many of the top ten search terms related to crypto assets. Google Trends shows that with Dapper Labs' NBA Top Shot and Ethereum-based NFTs, there has been a lot of speculation. At the beginning of this year, people's interest in NFTs has risen sharply. At first, the search bubble seemed to be short-lived-as of the end of June, search volume had fallen by about 75%, but search interest began to rebound in July and hit a new high at the end of October.

Search volume for "NFT" (blue) and "non-fungible tokens" (red) in 24 months: Google Trends Since then, Google search traffic for NFT-related keywords has continued to soar, doubling in the past three months. The surge in interest in NFTs has surpassed many keywords that have long dominated cryptocurrency-related search traffic, including "DeFi", "Ethereum", and even "blockchain." Search volume for NFT (blue), Ethereum (red), blockchain (yellow), Dogecoin (green) and DeFi (purple) in the past 24 months: Google Trends Although Dogecoin firmly captured the imagination of the public in the second quarter-searches for "Dogecoin" rose to the level of competition with "Bitcoin" in early May, but the popularity of dog tokens It faded quickly in the third quarter. Therefore, Google Trends data shows that the momentum behind the rise of dog tokens is immediately led to the hype of NFT.

NFT mania sweeps Asia According to Google Trends, NFT search traffic is currently dominated by Asian countries, with China, Uganda, Singapore, Hong Kong, and the Philippines topping the search rankings for this keyword. From September 5th to 11th this year, China's "NFT" search volume reached its peak. A month before search interest soared, Chinese technology group Tencent launched the NFT trading platform Magic Core, and Alibaba launched a market that allows users to trade licenses to create NFTs from copyrighted content.

Countries ranked by "NFT" search volume: Google Trends As a blockchain news information platform, Cointelegraph Chinese provides information only representing the author's personal views, and has nothing to do with the position of the Cointelegraph Chinese platform, and does not constitute any investment and financial advice. Readers are requested to establish correct currency concepts and investment concepts, and earnestly raise their risk awareness.