Reproduced from @sabocrypto
1/ Create a Story 1/ 创造一个故事
Our strongest attachments are emotional. And humans are emotional beings, so use that to your advantage. Make sure the storyline of your project is relatable. 社区最强烈的联结都在情绪层面。人类本身就是情绪化的生物，所以利用好这一点可以给您带来优势。确保您项目的故事情节是可以引起共鸣的。
2/ Engagement 2/ 参与度
Check the official Discord, Telegram and Subreddit. You need to interact with everyone and answer all enquiries. You also need a small team of moderators to help with that - otherwise scammers and spam take over. Involve those that you think might do a good job. 请定期检查官方 Discord、Telegram 和 Subreddit。您需要跟所有人保持互动并且回答所有的咨询问题。您还需要一小群版主来帮助你完成这些事情——否则诈骗和垃圾信息就会占领你的社区。让那些您认为可能做得很好的人参与到社区工作里来。
3/ Incentives 3/ 激励措施
Advocate for valuable discussions. Crypto is a changing space and is always developing. A good community will announce product developments and respond to product concerns. So organize events, challenges and rewards. And give people a reason to come back. 请提倡有价值的讨论。加密币是一个不断变化并且一直在向前发展的领域。一个好的社区会公布产品开发进度并且回应对于产品的关注。因此，您可以组织活动、提出挑战并且给出奖励，给大家回到社区里来的理由。
4/ Management 4/ 管理
Monitor the replies on your projects official Twitter account. Occasionally search your projects name on Twitter to see if anyone has a general unanswered enquiry. And systematically check other platforms where you don't have an official presence yet. 请监控您项目官方 Twitter 帐户上的回复。每隔一段时间在 Twitter 上搜索您的项目名称，看看是否有未回答并且有代表性的问题。并且对于您还没有正式入驻的其他平台，您也应该按步就班地进行检查。
Think of your community as a family. You can grow it far - but you need to focus on strengthening the bonds between people. So host online discussions and irl meet-ups. It's a great way for anon people to connect and make friends. And it all starts from within your community. 请将您的社区视为一个家庭。您可以把您的社区规模扩展得很大——但您仍然需要注意加强社区成员之间的联结。您可以举办在线讨论和线下聚会，这是网络匿名人士交流和结交朋友的好方法。而这一切都可以开始于您的社区之内。
But growth is not everything. If you just focus on the number of your followers going up, you’ll never really have a good community bond. Each and every one of those members is a person with a great story worth telling. Your job is to make sure all those stories are told. 但增长并不是一切。如果您只关注追随者数量的增加，那么您将永远不会真正拥有良好的社区纽带。您社区中的每一位成员都有自己的好故事，您的工作是确保所有社区成员都有讲出自己故事的机会。
You also need to know that those people will not always agree with each other. They could disagree on changes in your project or some other thing entirely. A good community manager needs to act as a mediator. It's their goal to fight negativity amongst the community first. 您还需要了解的是，社区成员之间并不总能对观点达成一致。他们可能完全不同意关于您项目或关于其他一些事情的变化。一个好的社区管理者需要充当调解人，对抗社区中的消极情绪是他们的首要工作目标。
5/ Polygon 5/ Polygon社区
They came out of nowhere with great tech. This caught the attention of a lot of people and quickly became one of crypto's most well known projects. But a lot of people only cared about the price. Or leveraging the community for their own personal gain. Polygon团队带着出色的技术突然出现，引起了很多人的注意，并迅速成为加密货币最知名的项目之一。但是社区中的很多人只关心价格，或者只想利用社区为自己谋取私利。
And then the bear market arrived. It's a great opportunity for community managers to identify who really cared about the project Most people who didn't add value left. But investing in the contributors who stayed was one of the most important decisions @0xJCT made. 然后随着熊市的到来，大多数没有为项目增添价值的人离开了，对于社区管理者来说，这是确定哪些人真正关心项目的好机会，投资那些留下的贡献者是@0xJCT 做出的最重要的决定之一。
6/ No Substitution for Presence 6/ 必须在社区出现
The founder needs to be active especially in the beginning stages. There’s no magic bullet with community building. Be consistent. Be available. Eventually outsource the work to others - who are well trained. 创始人必须在社区积极活动，尤其是在项目开始阶段。社区建设没有灵丹妙药，创始人必须始终如一，并且必须在被需要的时候出现。经过一段时间发展之后，创始人最终可以将工作外包给其他接受了良好培训的人。
7/ Transparency 7/ 透明度
As a good community manager you need to make a pact to yourself to always be transparent. You can never censor valid criticism about your project. You actually need to make it your top priority to deliver that valid criticism to your team when you see it. 作为一名优秀的社区管理人，您需要始终保持透明。您永远不能审查屏蔽对你项目的有效批评。事实上，任何时候当您看到对项目的有效批评时，把这些批评传达给项目团队，请把这当成您最高优先级的任务。
Many people consider you the voice of the project So be careful with your wording - but never sugarcoat anything. If you downplay a problem and it ends up causing great damage, you will be the person to blame. You should never do that. 许多人会把您认为是项目的代言人，所以要小心您的措辞——但不要粉饰任何东西。如果你轻描淡写地描述了一个问题，但这个问题最终造成了巨大的损害，那么你将是损害的罪魁祸首，所以请永远不要这么做。
8/ Hire Help 8/ 雇佣助力
A community is an indicator for the success of a platform. If you're a founder set aside 25~30% of your marketing budget. Outsource the work. Find people you trust - that have previous experience in building a community. 社区是一个平台成功的指标。如果您是创始人，请预留 25~30% 的市场营销预算。外包一些工作，找到你可以相信的人——也就是那些以前曾有建立社区成功经验的人。
9/ 3rd Party Apps 9/ 第三方应用
Telegram is the preferred app for crypto natives. Discord is the platform where communities grow and thrive. Consider what services you want to use to host your community. It might be worth creating an official subreddit too. Telegram 是加密领域原住民的首选应用程序。Discord 是可以让社区成长和繁荣的平台，创建一个官方 subreddit也很值得考虑，您需要想清楚您要使用哪些第三方应用平台来承载您的社区。
10/ Be Creative 10/有创意
Go out and apply for competitions like Hackathons, it benefits your project by: 出去参加像黑客松这样的比赛，可以让您的项目在以下几个方面受益：
Increasing your crypto presence 增加你的加密货币的存在感 Gives you free PR 给你免费的市场公关效果 Adds social proof to team 为您的团队增加社交证明 Competing vets your team (more or less). 比赛可以让您审查您的团队（或多或少）。
11/ Community Wellbeing 11/ 社区福利
I cannot stress the importance of having a close circle. Friends should be other: 有一个紧密的圈子对您非常重要。您的朋友应该是：
Core Team Members 核心团队成员 Loyal Contributors 忠实贡献者 Other Community Managers 其他社区管理人员
It's great to bounce back ideas and share them amongst friends, o start forming a network. 朋友之间对问题交换想法和观点真的很有帮助，所以，请开始组建您的社交网络。
12/ Cross Collaboration 12/ 跨项目合作
Never miss the opportunity for collaborations with other communities. Growth and opportunities like these, means that you’re doing your job well. 永远不要错过与其他社区合作的机会。得到像这样的成长和机会，意味着你的社区成长得很好。
It probably sounds weird to collaborate with other projects. But it's good to gain exposure to an existing community. There is a two-way incentive to work together. Both parties will benefit from increased exposure and traction from each others audience. 与其他项目合作可能听起来很奇怪，但在现成的其他社区中得到曝光总是好的事情。跨项目合作对双方来说都有好处，双方都将受益于来自对方项目受众的更多曝光和牵引力。
13/ Education 13/ 教育
Community is a great place to ensure a level playing field - an engaged community naturally draws people in. More experienced members should teach beginners. Having discussions is great too. Focus on bringing as many people into the discussion as possible. 请确保社区的公平竞争环境——参与度更高的社区自然会吸引人们加入。更资深的社区成员应该帮助教导新来的成员。在社区讨论各种问题也很棒，但要注意让尽可能多的人参与到讨论中来。
14/ Set Standards 14/ 设定标准
Ensure the admins and team members are well known amongst each other. Trust and safety is important - so build guidelines. Set the standards for safety and trust from the start. It helps to have a 24/7 team that can cover multiple languages and time zones. 确保管理员和团队成员熟悉彼此，信任和安全非常重要——所以要制定社区指引。从一开始就确立安全和信任的标准，拥有一个可以涵盖多种语言和时区的 24/7 团队会很有帮助。
15/ Track Engagement 15/ 追踪参与度
Platforms have a host of tools to track engagement. If you're not tracking - you're not optimizing fully. Track engagement on Google Analytics and Segment. Hosting weekly AMA's with founders is also a great way to see real time engagement and enthusiasm. 各种平台都有许多工具来追踪社区成员参与度。如果你不跟踪——那么你没有完全优化您的管理。您可以使用 Google Analytics 和 Segment 来追踪参与度，而每周与创始团队一起举办 AMA 也是实时了解社区参与度和热情的好方法。
16/ Competitors 16/ 竞争对手
Keep an eye on your competitors: What are they doing right, that you’re not? What are they giving their communities more of? The answer is usually more engagement and attention. Understand the weaknesses in your community and focus on improving them. 密切关注您的竞争对手：他们在哪些方面做得很好，而您却没有做到？他们给他们的社区更多的是什么？答案通常是更多的参与和关注。您应该多了解您社区中的弱点并且致力于于改进它们。
If you’re part of a good team: The people you report to will always be more than willing to aid you with resources. They are expecting you to give your input on how to improve the community. Even if your advice concerns the path of the project as a whole. 如果您是一个优秀团队的成员：您的上级一定总是非常愿意在资源方面为您提供帮助。他们希望您可以就如何改善社区提供意见，即便您的建议涉及整个项目的路径也是一样。
17/ Meme Culture 17/ Meme文化
On a personal level, you can’t expect yourself to communicate in a serious manner all the time. Crypto communities THRIVE on meme culture. You can never lead an actual community and not know your shit when it comes to memes. 以个人来说，您不能一直用严肃的方式与社区成员交流。加密社区就是在 Meme 文化氛围之中蓬勃发展，如果你不懂Meme，你永远不可能领导一个真正的加密社区。