ContentAbstract.. 3Introduction.. 31.1 Background. 3Literature review… 52.1 FinTech and the Digitisation of Financial Services: extant research and potential directions for future studies 5 2.2 Blockchain Beyond Cryptocurrencies. 5 2.3 Token-Based Business Models. 6 2.4 The evolution of fintech: the challenges of strategic value management in an ever-developing market 8 2.5 Blockchain disruption and decentralised finance: The rise of decentralised business models 9 2.6 The mirroring hypothesi...