Web3 is exploding with innovation—but the words we use to explain it are stuck in jargon. I’m launching a crowdfunded writing project to build a copywriting framework and playbook for Web3 projects. The goal? Help builders speak human.
Backers will fund a living, on-chain resource that empowers founders, writers, and DAOs to tell better stories and convert readers into users.
Crypto isn’t just code—it’s culture. But without great writing, great products die in silence.
Too many Web3 products ship with:
Dense, confusing copy
Unclear value props
Generic mission statements like "decentralized future of everything"
This hurts adoption, onboarding, and trust.
