Mixed reviews after 200,000 units sold (vs 10M iPhone target):

Wins:

• Surgical AR precision (used at Johns Hopkins)

• Immersive 3D films (Disney partnership)

Failures:

• $3,500 price limiting adoption

• "Face squish" discomfort after 30 minutes

• Lack of killer app beyond tech demos

The enterprise market (design, medicine) may determine its fate.