Oversaturation makes digital goods for the global tattoo community

We are a creator holding company. Think of us as the Martha Stewart of tattoo. A DIY friendly, tattoo omni-media empire.

We are a 2 founder team. I’m hotscratcher, Ross C Berg, and my brilliant teammate and cofounder is Clover Fields.

We both write & edit, but clover is the director and I’m the face on camera. I do the business stuff and Clover does the coordinating and organizing.

We set out on this mission exactly 3 years ago in Bloomington, Indiana. We started making resources for diy artists as we were learning the things ourselves (the hard way) so other folks didn’t have to suffer like we did.

After 1.5 years, we moved to LA. It was a huge risk, it was way too early, and it went pretty bad honestly. But, it also went well because we learned so much and it led to today.

Today we are officially announcing our startup Oversaturation. We’ve been in ‘the cage’ for the last 3 months. By that I mean, mostly locked up in our apartment working on getting our startup ready enough to pass VC due diligence. We almost finished that, but then we ran out of money. By that I mean literally both my bank accounts are negative and rent is due in 2 days and I have a risky plan for not getting evicted.

That’s why we are announcing today, we started a gofundme to help us get through the next 3 months while we pitch investors.

So far, we got a bout 3.5 months into our startup getting it all figured out. Pitch decks, financial model maps, financial projections with sensitivity analysis, tech stack, data room, I even am doing Why Papers, I got endorsement letters from industry leaders, and more.

The only thing left is fine tuning the various versions of our pitches and to complete the sensitivity analysis of our spreadsheet. That’s been the hardest part by far is learning accounting. Only 4 months ago, I’d never used a spreadsheet once in my life and I didn’t even know what a KPI was.

I keep finding out I’m actually so basic, and make pretty much every classic mistake so far every other first time founder makes lol. At least I’m waiting to pitch VCs til I make sure I’m good.

This is our first post for posterity. This is our public ledger. We are an ‘open source’ project. We’re sharing journal updates, our financials, & our analytics on-chain so we can serve as a step by step for others.

We want to be fully transparent to inspire our peers. Our community is generally distrustful of AI tools and institutions in general. So we figured, hey, if we just put everything we’re doing on-chain, then I don’t have to sell them on anything. Anyone can just come track our progress.

So now, we’re trying to fundraise 10k to make rent, then immediately getting our pitch deck and data room live and accessible publicly, then finishing our financial projections. Then at long last, we’ll line up all the meetings with the VCs.

Our whole business plan is to do reality tattoo tv content and also Academic tattoo education. Our main revenue will be from view revenue & live stream revenue. We’re also going to work with OG legend artists around the world to bring you their education, give visibility to all the marginalized artists, document the global diy tattoo underground scenes, and by Year 3 Q1 we start doing AI consulting and bundled sprint packages.

Our end game is to create our own VC fund off our balance sheet in Q1 Year 6. It’ll be a GP/LP fund under our same holdco and the fund will only be $6mil. $1mil will stay liquid, $3mil goes to fast turnover opportunistic investments in creators in our community, $2mil will go to venture debt deals (thats what we’re calling ‘bank of scratcher’) and those are where we invest in young artists without opportunities to study under masters or for artists to open diy studios and stuff.

The management fees will be paid from the R&D budget from the main HoldCo because we’re doing an internet shark tank style show around the VC Fund.

Eventually through the visibility of our scratcher shark tank we hope to find a new LP and raise a proper fund of $50mil or more.

I could go on but that’s the overall.

We designed a framework we call CRSF (pronounced ‘cursive’) and it’s an 8 revenue stream business model for any investor backed content creator holding company business. We use an AI tool technology stack and ‘baked in’ virtual agents and eventually digital clones to automate tasks so we can post on LITERALLY every platform and do a daily live stream show and capitalize on every revenue stream. CRSF includes a flow charts of all our 8 revenue stream financial model maps, flow chart of our tech stack, our posting schedule, our daily live stream setup, and our global content strategy. probably some other things I can’t remember at the moment.

This is the high level overview model map, but we also have them for each individual stream and even for our future VC fund stuff.

We figure the whole thing with a creator holdco is that you’re trying to hack time. The more efficiently you can do operations and the more you can automate, that directly translates into revenue.

Our goal is to have operations mostly on autopilot in year 5. We want to roll out our content to the ‘big 30 countries’ and then hire and train our salaried replacements and ‘hand over operations’ to a younger and more relatable team that has real representation for the marginalized folks we’re trying to help.

We have a list of over 50 VCs we want to pitch, but our first stop is Slow Ventures, and specifically Megan Lightcap and Billy Parks. We vibe with them and hope they vibe with us. It would be crazy if we landed our first pitch, but we’re prepared to pitch even the old vampirey new york VCs if need be, we literally built our business to survive due diligence from the most traditional of the VCs. We figured it would be good! If you can impress the toughest VC, then your startup has the best possible chance to succeed.

Our biggest obstacle is we don’t have deep tech resumes. We come from adverse and untraditional backgrounds.

We’re looking for $500k for 10% equity in perpetuity and we are offering a $500k success fee to our investor once we hit $1.5mil net profit. That’s in addition to their normal distribution.

We want to be VCs ourselves. I figured fleshing out a VC business was the best way for me to understand investors. And when I asked myself if I was a VC and structuring a deal for our business, I would FOR SURE set a success fee of $500k, so there you go.

It’s January 29th 2025. It couldn’t look more grim for us right now lol, but oddly I’m confident because I know we have something and our mission is one everyone can get behind.

So hopefully this inspires you to follow in our footsteps. Entrepreneurialism is how we change the world for the better.