I have been lost at what kind of content I need to write. Paralysis have been taking me as I struggle to commit for a single path.

But that's only because of the uncertainty I used to have. Now that projects I work on become clearer and clearer, I have decided to explore using a method akin to reverse engineering: I know what the end state looks like, so I can walk through the steps needed to get there.

My most important project right now is Metasuyo. I am building at the intersection between storytelling and sustainable products. Metasuyo aims to create a bridge between stories and characters based on Peruvian ancient civilizations and the products that native communities create on our time. Art and Product can work together to uplift each other. Such is the hypothesis behind Metasuyo.

There is a number of things I usually tell when explaining my idea that helps paint a clearer picture. Based on those previous conversations with people from diverse industries and backgrounds, I have built a small list of topics I can write about in order to help people better understand the vision of what I am building.

I also think of the people I need to connect with. Metasuyo needs to cover Story, Product and Distribution. So I can write for profiles that could be involved with those 3 facets of my project.

Benchmark become case studies I can write. Inspiration becomes examples I can openly discuss. My steps forward form a trail that can be documented for content.

That's why Gary Vee says "document, don't create". It's a lot easier to start crafting content once you focus on your own journey and freely share it!