Summary: There can be no single channel for marketing, and there should be multiple channels and channels, even if one of these channels is problematic or does not affect the proper functioning of other marketing circuits of the enterprise.

What is the definition of youth? Age, the year of uncertainty seems to be a clear demarcation line. However, in the minds of mind, young people are counting as young as life, as long as they are enthusiastic about new things, actively pursue their own cause. From this point of view, businesses that are constantly seeking active dialogue with consumer markets are responsible for people under the shadow of the epidemic, a “new youth” in the Internet age. New waves have joined forces in Foscenian to introduce the “Youth Voices” column, select a part of the entrepreneurs in the beauty family, tap into innovations such as their product, marketing, channel, dilute the business logic behind day-to-day brand management and channel management, and bring new thinking to the retail sector under the epidemic. Keynote speaker for the current period, Fuson Youth: The General Manager of the Chinese Trades and Gendarmerie is arduous.

The Managing Director of Chinese and Chinese

Q (New waves): Does the recent brand optimize marketing patterns and channels?

A (Case of God): Meeting. As a result of the epidemic, clients have become less accessible. In practice, however, after a long period of “households”, they demanded a higher level of habitat: a greater desire for fresh air, a greater desire for comfortable temperature and a greater desire for healthy water. Instead, as a service provider that has been dedicated to providing a healthy home solution to clients, we will spare no effort in the health of our clients, in order to address the inconvenience of clients, we have optimized our previous marketing strategies and have begun to set up front-line marketing platforms, such as the establishment of micro-shops on the line, the introduction of service platforms on the Sponsor line, etc. In addition, we will work with more large brands to ensure that all consumers are not able to afford home-going, healthy home-based products to fight the epidemic early!

Q: What are the differences between new channels, new models and traditional channels and models?

A: Traditional channels favour the natural flow of door-to-door shops, relatively passive, relying mainly on brand influence to attract clients to the home, and are a “person-to-person” model. The new channel, on the other hand, is more focused on receiving passengers on line, with greater initiative and flexibility, free from time and space constraints, and allows for the immediate transfer of products and services to the group of visitors, a model of “seekering”, which is relatively more demanding for content and services than traditional channels.

Q: What difficulties have been encountered and how have they been overcome in innovative thinking and implementation?

A: The availability of online marketing technologies at short notice is a real challenge for us. We are a professional service company that provides “physical products plus intangible services”, with hundreds of sales and post-sales service teams, but before that, we have largely no marketing experience, and we now have both a front-line platform and a quick access by hundreds of people to marketing technology on the line, which is indeed difficult for us.

However, we firmly believe that methods are more than problematic. On the one hand, we give more understanding and encouragement to teams, who, despite insufficient marketing experience on the line, are very active, service-conscious and willing to go into learning, and on the other hand, we have adopted effective ways of strengthening training, enhancing communication, leading the team to break the traditional marketing concept of “pending clients” and consciously habits of communication and communication with clients online.

Q: What thoughts have recently been generated?

A: During this period, I think much about marketing channels, products, cooperation, business management. First, in marketing channels, many products cannot be installed on the door, and there should be multiple channels and channels, even if one of these channels is problematic and does not affect the proper functioning of other marketing circuits; secondly, in the case of product sales, it is essential to meet the most urgent needs in the immediate future, such as during the epidemic, where many products cannot be put in place, and we are moving quickly to the direction of new winds, steriles and home-based products in order to meet the most urgent needs of clients in a timely manner; and, in the case of peers, we need to work together to deal with the epidemic in a sufficient number of companies, which we can find it difficult to manage the cash flows.

Q: Prejudging the future market?

A: The epidemic, with all enterprises going through an unprecedented washing scheme, the industry’s “Mart effects” will be increasingly highlighted and stronger and weaker are facing a phase-out. At the same time, the epidemic has also become a new stimulus for domestic consumption needs, and, as a result of the epidemic, the population has been reactively accepting a special “household” experience, which has led to a deeper and more specific understanding of the home, a greater expectation of home improvement, configuration, and even a clear expression of the desire for local adaptation after the outbreak. As a result, after the epidemic, home-based industries or “retaliatory growth”.