If an application process is part of your coaching, consulting, or course creation business, there are three key steps that you can take to set the stage and confidence for an amazing call with your future customer. Sadly, most people overlook these steps, and instead end up on calls that fall flat, and experience a lack of connection, coupled with zero confidence of their own ability to coach towards a decision. There’s nothing more deflating, and the result of experiencing sales calls in th...