From Communities to Cult Brands
Blog iconPhlote Recordings
Nov 3
The modern consumer is no longer willing to sit in “listen only” mode. Instead they desire to participate in a way that allows them to connect, collaborate, and feel a sense of ownership in brands they trust. Going forward, brands that have the ability to leverage physical and digital space simultaneously to create connections amongst their consumer base will have a competitive advantage. We're on a journey to explore this new landscape for music by building Phlote into a first-of-its-ki...

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