As the pandemic accelerated digital adoption and the convergence of the physical and virtual worlds, especially with eCommerce, we have also seen a shift in consumer behavior towards more values-driven, helpful, collectively conscious, and local shopping experiences. Google reported that searches for “support local businesses” grew globally by over 20,000% between 2019 and 2020. (1) When I commenced my journey in building a two-sided #dessert #marketplace I did not at first consider that the ...