Pixies World is a social DAO (WOW Pixies) and NFT project that invests in women and diversity-led projects in the web3 ecosystem.
Pixies World is a social DAO (WOW Pixies) and NFT project that invests in women and diversity-led projects in the web3 ecosystem.
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💡 This white paper is written by Lily Wu, (Co-founder of WOW Pixies)
A. Why invest in women-led projects and startups?
As someone who has worked in startups and with VCs over the past decade, it’s clear statistically and experientially that most of the gatekeepers to traditional VC funding are men, which means, a majority of funding goes to men-led startups.
Why does this happen, you ask? There’s a thing called “pattern-matching habits” where due to unconscious bias, VCs tend to seek the same kinds of companies that they’ve supported in the past, which are often tech companies led by men.
The result is that in 2020, only 2.3% of funding went to women-led startups.
Yet, here’s the kicker. When women-led startups do get funded, they’re more likely to be successful. They ultimately deliver higher revenue... more than twice as much per dollar invested! To summarise, they’re a frickin’ great bet.
I didn’t make this up, read the BCG research. ☝🏻
B. How do we change this statistic with NFTs?
Now that we’re in NFTs and web3, the beautiful thing is, we don’t have to rely on investor money to get projects funded. Your fans and customers are also your investors. We have this unique opportunity to put our money where our mouth is. Whether you’re a man or woman or non-binary, we can put our money where we value.
As statistics and our twitter feed shows, women creators make up less than 20% of the space. By investing in women-led projects, by encouraging other women-led startups to come up and succeed, the increase in diversity in a space will have a positive effect on everyone, and we can grow that pie together.
C. We have not yet onboarded enough women into the NFT space
The reason why projects like World of Women, Boss Beauties, FLS, WomenRise etc have typically taken longer to sell out or to “moon” (yet when they do, watch out), is due to the fact that women still make up a small % of the NFT marketplace. It’s human nature to buy into projects that you can see yourself in, which is why projects like Bored Apes, and CryptoPunks are so heavily male dominated. As NFTs become more mainstream, we will see a much higher demand from women to find projects that they can relate to... driving up prices in the market for these women-led projects.
💡 Graph depicting World of Women transaction volume. Price stabilised at ~1.9 eth for months (basically years in NFT time) before recent uptick to >8 eth. Yet regardless of price, they continued to deliver value and consistency month after month.
We are the first social DAO that invests in women and diversity-led projects in the NFT ecosystem.
A. We are a flywheel for building a diverse web3 ecosystem.
We believe that women-led projects & startups are worth the bet. They tend to be undervalued, making them a better long term play than most projects, and act as a way to cycle value back to the ecosystem. Also, the reality is, no other DAO has really invested in women-led projects up to this point, which is a shame. We become an extension of other communities which gives access to Pixies, who otherwise cannot afford all the projects at this point in time, through our own holdings.
B. We want to onboard more people into NFTs, especially women into the ecosystem as a safe way to get started.
As we act as an amplifier for other women-led projects, it’s a much more safe and accessible way to be a part of valuable projects in the ecosystem. Our goal is to do extensive research on the fundamentals of the project and team to ensure the highest quality projects are entering our DAO.
C. We are a DAO, so that our community has a say in the direction of the project.
More minds are better than one. As a membership club that wants to bring up more women in the NFT space, our community has shown that they have a huge wealth of knowledge and experience. We can collectively as a community, vote and make changes to create the most amount of impact and value for both the women-led NFT ecosystem and the DAO wallet. It’s certainly not mutually exclusive.
Whether it’s buying land in the metaverse, creating a launchpad to support women entrepreneurs or creating global social events for pixies, it’s up to the DAO to vote and decide on that will be beneficial for WOW Pixie holders long term.
D. We are not just a derivative project
Why the name WOW Pixies?
Our founders (Lawrence, Lily and Mark) have all been a part of WOW since its early inception and have been HODLers ever since. Every DAO we’ve been a part of has rejected suggestions of WOW as a valid asset. Whilst the art and name may suggest WOW Pixies is just another derivative project, we are actually here to invest in all the women-led projects that are undervalued, with the aim of growing this into a diverse and inclusive ecosystem long term.
Are you officially associated with World of Women?
Short answer, no. However, we reached out to the founders of WOW before we started the project and they gave us their blessing. They also re-shared our project on their Instagram. Whilst it’s not in the cards right at this moment, we hope to be able partner with them in the near future.
A DAO is a Decentralised Autonomous Organisation. Here’s a really simple diagram to illustrate the difference between how a traditional organisation vs a DAO is run.
The DAO is set up so that our community holds the power via your Pixie NFT. 1 pixie = 1 vote.
Whilst most project teams will keep 95% of the mint amount to themselves, we have designed the DAO so that 80% of mint, as well as 75% of our secondary transaction royalties go straight to fund our DAO. This means that the team holds significantly lower proceeds and power, making it decentralised and community-driven. You can see below the exact breakdown. We’ve designed it like this to also show our desire and sincerity in building up this ecosystem, and for most of the value to be given back to the DAO, rather than to ourselves.
A. It is multi-signatory
We have set up a multi-signature wallet where vetted nominees of the community are voted in to become one of the group signors for our DAO transactions. This means that every transaction coming out of the community wallet, needs a majority of our signors to sign off before the transaction can go through - resulting in more transparency and accountability.
B. You make your vote via Snapshot
Every time a decision is made - we go through a simple decision framework.Pixie-verified holders can put up their suggestions into #suggestions or a specified channel on discord to put their ideas out there. Pixies holding a Curator Club trait will help the Pixie team to vet the top few proposals. We will then present the proposals in which Pixie holders will have a set number of hours to vote on Snapshot before the decision is made.
The number of hours for snapshot voting will depend on how urgent and/or important that decision is.
In our Roadmap 1.0, our priority is to make sure we have liquidity in our fund. Roadmap 2.0 will be focused on making sure that we provide as much return to our holders as possible.
A. Our first call is we want to buy up a Royalty World of Woman.
Not a lot of people know this, hell, maybe even some World of Women holders may not know this, but 2% of royalties from monthly transactions are sent to 19 holders in the World of Women, that make up the Royalty Club.
To illustrate how mindblowing this is, each holder has been airdropped ~8-11eth per month or in normie terms, ~$24-34k. Current projections this month have holders on pace to receive close to 20 eth or $62k. We have since bought this World of Women Royalty Club for 135 eth in which the first month paid us 23 eth in return.
B. 80% of primary sales and 75% of royalty secondary sales will go into our DAO fund
This is a no brainer but we will be continuously funding the project through our secondary royalties every single month.
C. Consider other passive income generating options for the DAO fund
This could be ideas such as loaning out our NFT assets to gain a high % APY but other ideas will be open for proposal within the community before we vote on it as a DAO.
💡 This liquidity will be used to buy up other projects such as floor WOW, Boss Beauties, Women Rise and/ or mints from strong, established teams - undervalued assets that will see returns overtime. This in return will be funnelled back into building up a strong community ecosystem, building WOW Pixies as a project, as well as initiatives that bring up other women.
A. By holding a vote of the DAO per pixie owned, our Pixies will be backed by appreciating assets in our DAO.
Our DAO can vote on actions such as choosing to sweep the floors of undervalued, high potential projects. We will be looking for projects that still have yet to hit critical mass and have long term potential in increasing more value for their projects and have known, strong teams. This means that our Pixies will be have a deflationary supply, as it incentivises holders to hold rather than sell, ultimately raising the value of our project.
B. Pixies are an extension of other women-led projects.
The DAO will collaborate with projects to provide our community with pre-list sales spots, monthly airdrops, and other perks we can raffle away to Pixie Holders. We are even open to accepting donations for these raffles as long as they support our core mission!
Many of these projects we hold will intrinsically receive benefits which will be given to our members. E.g. if we hold 10 World of Women, we can lend these to our community members who want to attend WOW’s gala etc.
We have since bought 40+ Curious Addys where all our community members get access to their portfolio tracker and gave away 450 courses on NasAcademy. We also bought up Meta Angels to lend out the NFTs to our community using their lending function in their smart contract.
C. Honestly, sky is the limit.
We have so many ideas and working plans to build up intrinsic value in our project whether it’s:
partnering with other communities to pre-sale list our members in worthy projects
Have access to 1/1 artworks by well-known female artists
buying up land in the metaverse to grow our virtual community globally,
grow content and education for new onboarded users,
build partnerships with established brands to provide a bridge between virtual and physical
setting up a program to support new creators in the space,
exclusive membership access for networking and many many others.
In the end, we want to grow this community and vision hand-in-hand with our holders. A roadmap is great, but the space moves so fast, that we want to make the best decisions at the right time.
💡 We want to undersell and overdeliver.
2 specific WOW Pixie Traits will allow that holder to become either part of the Curator Club or Charity Club. There are only 10 Pixies in the Curator Club (rainbow hair trait) and 19 Pixies in the Charity Club (blue bubblegum trait).
A. Curator Club
Whilst everyone holding 1 Pixie means that they get 1 vote, curator pixies, which is based on a specific trait, they will have the opportunity to help the team narrow down the proposals, before we release it out to snapshot for voting.
B. Charity Club
Our first charity pledge, as highlighted in our roadmap 1.0, will be 10 eth at mint out, donated to MMIW USA and Canada (Murdered and Missing Indigenous Women). Currently, Indigenous Women (& girls) are murdered 10 times higher than all other ethnicities. This charity helps provide scholarships, education and fights for policy change to protect Native American women. As a Native American, raised by his mum and grandma, this is a charity close to Lawrence’s (one of our WOW Pixie founders) heart.
Other than this initial charity decided by the founders, Pixies who have the ‘charity’ trait will be able to help narrow down the proposals for charities. We have coded within our smart contract to send a % to our WOW Pixies charity club in order to donate every month.
We operate under the values of honesty and transparency. So here are all the numbers and breakdown from our project so you can know exactly where your money goes.
A. Primary sales from mint:
80% goes to fund the DAO
3% goes to charity club (separate from the DAO)
3% goes to artist
4% goes to devs
10% goes to team and marketing
B. Royalties from Secondary Sales: 10%
75% goes to fund the DAO
5% goes to charity club
20% goes to team (operations fund, founders and mods)
Whilst this may be a consideration in the future when there is more clarity from a legal and governance standpoint, we want to avoid becoming a security. At this point in time, we cannot guarantee any type of royalty or dividend back to holders. Instead we are refunneling a majority our profits from the DAO to build up WOW Pixies, which we believe will serve to bring long term value back to our holders.
Empowering the DAO with more decision making
Bringing more utility and value to holders
Building the Pixies Brand
Footnotes:
Crunchbase, 2020, “Global VC funding to female founders”
Harvard Business Review, 2021 “Women led startups received just 2.3% of VC funding in 2020”
Boston Consulting Group, 2018 “Why women owned startups are a better bet”
Coindesk, 2021 “At least 77% of NFT art sales going to male creators study”
💡 This white paper is written by Lily Wu, (Co-founder of WOW Pixies)
A. Why invest in women-led projects and startups?
As someone who has worked in startups and with VCs over the past decade, it’s clear statistically and experientially that most of the gatekeepers to traditional VC funding are men, which means, a majority of funding goes to men-led startups.
Why does this happen, you ask? There’s a thing called “pattern-matching habits” where due to unconscious bias, VCs tend to seek the same kinds of companies that they’ve supported in the past, which are often tech companies led by men.
The result is that in 2020, only 2.3% of funding went to women-led startups.
Yet, here’s the kicker. When women-led startups do get funded, they’re more likely to be successful. They ultimately deliver higher revenue... more than twice as much per dollar invested! To summarise, they’re a frickin’ great bet.
I didn’t make this up, read the BCG research. ☝🏻
B. How do we change this statistic with NFTs?
Now that we’re in NFTs and web3, the beautiful thing is, we don’t have to rely on investor money to get projects funded. Your fans and customers are also your investors. We have this unique opportunity to put our money where our mouth is. Whether you’re a man or woman or non-binary, we can put our money where we value.
As statistics and our twitter feed shows, women creators make up less than 20% of the space. By investing in women-led projects, by encouraging other women-led startups to come up and succeed, the increase in diversity in a space will have a positive effect on everyone, and we can grow that pie together.
C. We have not yet onboarded enough women into the NFT space
The reason why projects like World of Women, Boss Beauties, FLS, WomenRise etc have typically taken longer to sell out or to “moon” (yet when they do, watch out), is due to the fact that women still make up a small % of the NFT marketplace. It’s human nature to buy into projects that you can see yourself in, which is why projects like Bored Apes, and CryptoPunks are so heavily male dominated. As NFTs become more mainstream, we will see a much higher demand from women to find projects that they can relate to... driving up prices in the market for these women-led projects.
💡 Graph depicting World of Women transaction volume. Price stabilised at ~1.9 eth for months (basically years in NFT time) before recent uptick to >8 eth. Yet regardless of price, they continued to deliver value and consistency month after month.
We are the first social DAO that invests in women and diversity-led projects in the NFT ecosystem.
A. We are a flywheel for building a diverse web3 ecosystem.
We believe that women-led projects & startups are worth the bet. They tend to be undervalued, making them a better long term play than most projects, and act as a way to cycle value back to the ecosystem. Also, the reality is, no other DAO has really invested in women-led projects up to this point, which is a shame. We become an extension of other communities which gives access to Pixies, who otherwise cannot afford all the projects at this point in time, through our own holdings.
B. We want to onboard more people into NFTs, especially women into the ecosystem as a safe way to get started.
As we act as an amplifier for other women-led projects, it’s a much more safe and accessible way to be a part of valuable projects in the ecosystem. Our goal is to do extensive research on the fundamentals of the project and team to ensure the highest quality projects are entering our DAO.
C. We are a DAO, so that our community has a say in the direction of the project.
More minds are better than one. As a membership club that wants to bring up more women in the NFT space, our community has shown that they have a huge wealth of knowledge and experience. We can collectively as a community, vote and make changes to create the most amount of impact and value for both the women-led NFT ecosystem and the DAO wallet. It’s certainly not mutually exclusive.
Whether it’s buying land in the metaverse, creating a launchpad to support women entrepreneurs or creating global social events for pixies, it’s up to the DAO to vote and decide on that will be beneficial for WOW Pixie holders long term.
D. We are not just a derivative project
Why the name WOW Pixies?
Our founders (Lawrence, Lily and Mark) have all been a part of WOW since its early inception and have been HODLers ever since. Every DAO we’ve been a part of has rejected suggestions of WOW as a valid asset. Whilst the art and name may suggest WOW Pixies is just another derivative project, we are actually here to invest in all the women-led projects that are undervalued, with the aim of growing this into a diverse and inclusive ecosystem long term.
Are you officially associated with World of Women?
Short answer, no. However, we reached out to the founders of WOW before we started the project and they gave us their blessing. They also re-shared our project on their Instagram. Whilst it’s not in the cards right at this moment, we hope to be able partner with them in the near future.
A DAO is a Decentralised Autonomous Organisation. Here’s a really simple diagram to illustrate the difference between how a traditional organisation vs a DAO is run.
The DAO is set up so that our community holds the power via your Pixie NFT. 1 pixie = 1 vote.
Whilst most project teams will keep 95% of the mint amount to themselves, we have designed the DAO so that 80% of mint, as well as 75% of our secondary transaction royalties go straight to fund our DAO. This means that the team holds significantly lower proceeds and power, making it decentralised and community-driven. You can see below the exact breakdown. We’ve designed it like this to also show our desire and sincerity in building up this ecosystem, and for most of the value to be given back to the DAO, rather than to ourselves.
A. It is multi-signatory
We have set up a multi-signature wallet where vetted nominees of the community are voted in to become one of the group signors for our DAO transactions. This means that every transaction coming out of the community wallet, needs a majority of our signors to sign off before the transaction can go through - resulting in more transparency and accountability.
B. You make your vote via Snapshot
Every time a decision is made - we go through a simple decision framework.Pixie-verified holders can put up their suggestions into #suggestions or a specified channel on discord to put their ideas out there. Pixies holding a Curator Club trait will help the Pixie team to vet the top few proposals. We will then present the proposals in which Pixie holders will have a set number of hours to vote on Snapshot before the decision is made.
The number of hours for snapshot voting will depend on how urgent and/or important that decision is.
In our Roadmap 1.0, our priority is to make sure we have liquidity in our fund. Roadmap 2.0 will be focused on making sure that we provide as much return to our holders as possible.
A. Our first call is we want to buy up a Royalty World of Woman.
Not a lot of people know this, hell, maybe even some World of Women holders may not know this, but 2% of royalties from monthly transactions are sent to 19 holders in the World of Women, that make up the Royalty Club.
To illustrate how mindblowing this is, each holder has been airdropped ~8-11eth per month or in normie terms, ~$24-34k. Current projections this month have holders on pace to receive close to 20 eth or $62k. We have since bought this World of Women Royalty Club for 135 eth in which the first month paid us 23 eth in return.
B. 80% of primary sales and 75% of royalty secondary sales will go into our DAO fund
This is a no brainer but we will be continuously funding the project through our secondary royalties every single month.
C. Consider other passive income generating options for the DAO fund
This could be ideas such as loaning out our NFT assets to gain a high % APY but other ideas will be open for proposal within the community before we vote on it as a DAO.
💡 This liquidity will be used to buy up other projects such as floor WOW, Boss Beauties, Women Rise and/ or mints from strong, established teams - undervalued assets that will see returns overtime. This in return will be funnelled back into building up a strong community ecosystem, building WOW Pixies as a project, as well as initiatives that bring up other women.
A. By holding a vote of the DAO per pixie owned, our Pixies will be backed by appreciating assets in our DAO.
Our DAO can vote on actions such as choosing to sweep the floors of undervalued, high potential projects. We will be looking for projects that still have yet to hit critical mass and have long term potential in increasing more value for their projects and have known, strong teams. This means that our Pixies will be have a deflationary supply, as it incentivises holders to hold rather than sell, ultimately raising the value of our project.
B. Pixies are an extension of other women-led projects.
The DAO will collaborate with projects to provide our community with pre-list sales spots, monthly airdrops, and other perks we can raffle away to Pixie Holders. We are even open to accepting donations for these raffles as long as they support our core mission!
Many of these projects we hold will intrinsically receive benefits which will be given to our members. E.g. if we hold 10 World of Women, we can lend these to our community members who want to attend WOW’s gala etc.
We have since bought 40+ Curious Addys where all our community members get access to their portfolio tracker and gave away 450 courses on NasAcademy. We also bought up Meta Angels to lend out the NFTs to our community using their lending function in their smart contract.
C. Honestly, sky is the limit.
We have so many ideas and working plans to build up intrinsic value in our project whether it’s:
partnering with other communities to pre-sale list our members in worthy projects
Have access to 1/1 artworks by well-known female artists
buying up land in the metaverse to grow our virtual community globally,
grow content and education for new onboarded users,
build partnerships with established brands to provide a bridge between virtual and physical
setting up a program to support new creators in the space,
exclusive membership access for networking and many many others.
In the end, we want to grow this community and vision hand-in-hand with our holders. A roadmap is great, but the space moves so fast, that we want to make the best decisions at the right time.
💡 We want to undersell and overdeliver.
2 specific WOW Pixie Traits will allow that holder to become either part of the Curator Club or Charity Club. There are only 10 Pixies in the Curator Club (rainbow hair trait) and 19 Pixies in the Charity Club (blue bubblegum trait).
A. Curator Club
Whilst everyone holding 1 Pixie means that they get 1 vote, curator pixies, which is based on a specific trait, they will have the opportunity to help the team narrow down the proposals, before we release it out to snapshot for voting.
B. Charity Club
Our first charity pledge, as highlighted in our roadmap 1.0, will be 10 eth at mint out, donated to MMIW USA and Canada (Murdered and Missing Indigenous Women). Currently, Indigenous Women (& girls) are murdered 10 times higher than all other ethnicities. This charity helps provide scholarships, education and fights for policy change to protect Native American women. As a Native American, raised by his mum and grandma, this is a charity close to Lawrence’s (one of our WOW Pixie founders) heart.
Other than this initial charity decided by the founders, Pixies who have the ‘charity’ trait will be able to help narrow down the proposals for charities. We have coded within our smart contract to send a % to our WOW Pixies charity club in order to donate every month.
We operate under the values of honesty and transparency. So here are all the numbers and breakdown from our project so you can know exactly where your money goes.
A. Primary sales from mint:
80% goes to fund the DAO
3% goes to charity club (separate from the DAO)
3% goes to artist
4% goes to devs
10% goes to team and marketing
B. Royalties from Secondary Sales: 10%
75% goes to fund the DAO
5% goes to charity club
20% goes to team (operations fund, founders and mods)
Whilst this may be a consideration in the future when there is more clarity from a legal and governance standpoint, we want to avoid becoming a security. At this point in time, we cannot guarantee any type of royalty or dividend back to holders. Instead we are refunneling a majority our profits from the DAO to build up WOW Pixies, which we believe will serve to bring long term value back to our holders.
Empowering the DAO with more decision making
Bringing more utility and value to holders
Building the Pixies Brand
Footnotes:
Crunchbase, 2020, “Global VC funding to female founders”
Harvard Business Review, 2021 “Women led startups received just 2.3% of VC funding in 2020”
Boston Consulting Group, 2018 “Why women owned startups are a better bet”
Coindesk, 2021 “At least 77% of NFT art sales going to male creators study”
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