The World Cup held recently has put soccer in the world's spotlight, and of course, has drawn much attention in the cryptocurrency community.

Today, soccer is the most popular sport in the world, with more than 1.6 billion fans. Generating an annual value of over $500 billion and taking a share of over 40% of the entire sports industry, it is also the most valuable sport in the world. What is inextricably linked to soccer's success is the large number of fans, whose fervor and attention have led to its prosperity.

Theoretically, the fans are the real owners of the clubs and should have the very right to govern them and vote on major decisions. As a matter of fact, professional soccer has long been a tool for the rich to capture profits, and the demands of the fans have been gradually ignored until the emergence of DAO organizations, bringing these fans to hope that it may be time to use DAO governance to reshape the club governance.

DAO is the abbreviation of Decentralized Autonomous Organization, which is a type of bottom-up structure with no central authority, coming into being with the core idea of the blockchain. DAOs are blockchain-governed, collectively-owned organizations that work towards a common goal.

The biggest advantage of DAO is its global and shared governance, fairness, and transparency. It solves the problem of trust between people with blockchain technology. It can truly implement the principle of "Code is law", and every line of agreement operates in strict compliance with the code which cannot be tampered with.

In contrast to traditional soccer clubs, DAO is more transparent and fair, and its members have certain governance and voting rights based on their contribution to the organization.

It is well known that centralized organizations employ a pyramidal hierarchy system, in which strategic decision-making is often concentrated in the hands of one or a few people at the top, and the undemocratic decisions made by these very few people determine the fate of the organization.

Whereas DAO governance is democratic, with community members participating together. Among its most important features is its decentralized decision-making process, in which each member is a node of the organization and has a certain amount of influence over decisions.

The governance of DAO generally consists of six steps: proposal, review, voting, implementation, dispute, and arbitration. Proposals are initiated by community members regarding proposed changes to the community, such as funding requests or asset changes. Voting and approval are required for each proposal before it can be implemented. It is the voting process that forms the core of the governance process. The voting mechanism acts as the role of the CEO in a traditional company, and the wisdom of this CEO comes from the consensus of the entire DAO organization members.

Newcastle United, an English Premier League soccer club, was once a very competitive team. As a result of the club owner's lack of interest, it has endured a troubled time and things changed after it was taken over by commercial owners: star players were traded and earnings were bled dry. This profiteering led to a rapid decline of the club and its eventual relegation to the second division. But with the DAO governance model, such things would not have occurred.

DAO, as an essential part of the economic ecologies of Web3, follows the concept of Web3. In DAO, various independent entities can jointly govern the open source infrastructure and manage assets together in a democratic way. Specifically, all processes are on the basis of smart contracts and executed on the blockchain through them. The whole governance process is open and transparent, and the relevant records can be queried on the chain with traceability. DAO governance effectively solves the trust problem and realizes real collective decision-making in human society.

This new type of organizational governance can hedge the risk of tampering and inadvertently play a supervisory role, which improves the transparency of decision-making and the efficiency of execution in the organization.

Modern soccer clubs can be traced back as far as 1824, when they were founded in Edinburgh, Scotland, as the Edinburgh Football Club. In the early days, the club was founded by a few members who loved soccer and elected the leaders to run the team. With the gradual expansion of the soccer industry, the membership-based soccer club gradually evolved into a share-based pattern today.

Before blockchain technology was applied on a large scale, shareholding from clubs was regarded as the optimal solution for modern soccer. However, driven by the profits, these clubs often trade stars secretly and even have shady operations like match-fixing. So many fans are calling for the clubs to adopt the DAO governance.

In the aspect of current DAO club infrastructure and technical services, PlaNFT is at the forefront with Subscription and mystery box NFT functions so that fans can join the specific soccer club after successfully subscribing or buying mystery box NFT that can not only be used as an authentication tool to join the football club but even in the future, it can also be used as a ticket to watch football games and enjoy the corresponding rights and benefits.

Members who join the club have the right to express their opinions on the club's management issues and vote on major decisions. The collective wisdom of club members can be brought into play, allowing them to grow together with the club and enjoy the fun brought by the common governance.

Compared with other clubs, clubs on PlaNFT are built on the chain, and all the members’ data is stored in IPFS, so you don't have to worry about the club being banned and losing your data. It is verified by smart contracts with the proof of NFT, which can be considered a successful attempt at a new social organization of Web3.

The emergence of DAO governance gives another way to think about club reinvention, overturning the problem caused by existing commercialized soccer clubs where the decision-making power is monopolized by the top. The launch of Subscription and Mystery Box features on PlaNFT brings the DAO governance model from an evolutionary concept into reality and will win big in the field of Web3.