Wellness. This word has grown to encompass everything in life, from what we do to what we eat to how we feel. Yet, many people's definition of wellness is generated through marketing, advertising, and influencers on Web2 social media platforms. The truth is, these platforms are algorithmically selling the definition of wellness to the highest bidder, not always with your best interest in mind.

Unfortunately, this model causes division by radicalizing health concepts (vegan, keto, carnivore, etc.) and distracts us with an endless loop of confusion and fear- leaving little room for any middle ground to find balance and harmony within ourselves, our community, and nature.

Until now, we've given over our power to corporations and influencers to tell us how to define something that we can only discover for ourselves. Due to a lack of education, the trillion-dollar wellness industry has been spun into a marketing frenzy to sell you the next product - most of which aren't addressing the root issues of your health.

It's time for a new model, one where the quality of what you're consuming comes first. Here at Plant Produced, wellness is about empowering you to take control of your health at a foundational level. We do this by bringing together the best education and products in one place that are easy to digest and implement immediately.

"He not busy being born is busy dying." - Bob Dylan

In future essays, we will go into great detail about how the body, nutrition, and the supply chain all work, but for now, we must address why this information is so necessary in the first place. We understand this is not the sexiest topic at first glance. However, this information will allow you and your organization to perform at a much higher level over time while also receiving the healing and growth we all desire, i.e., mental health, physical health, creativity, beauty, etc.

Since Web3 represents a community of people who care about empowering individuals and creating better alternatives to broken systems, we should focus on the individual's wellness within these systems. There is an opportunity for organizations to keep their talent healthy in ways that have not been widely discussed or accepted in outdated corporate structures- community wellness is the new corporate wellness.

The strength of any community or organization starts with the individual's health, and as each individual decides to become more health independent, the strength of the organization increases.

"If you get one percent better each day for one year, you'll end up thirty-seven times better …" - James Clear

It is limitless what you can produce each year when you apply this math to an entire organization- this is the ultimate compounding interest effect.

Regardless of your daily wellness practice, everything boils down to sourcing and the quality of the nutrition you consume. Currently, there are limited places where purity still exists in the soil. Therefore, we specialize in sourcing these ingredients and combining them into products you can easily use.

"Anything we cannot do forever is by definition, unsustainable." - David Attenborough

It's simple- there are certain nutrients that the body makes on its own and nutrients that the body cannot make, so we need to consume these from an outside source.

If you don't get them from an outside source, your body and mind will not be able to work properly. One of the first side effects is brain fog and low energy, which is why many people are addicted to stimulants to perform at a baseline level. But this is not sustainable as more severe side effects will soon follow, which is currently happening at an alarming rate.

So we focus on providing access to these nutrients missing from our modern food supply, which gives you the proper fuel to nourish your entire system, body, and mind. These missing nutrients are the key to unlocking your natural energy reserves and performing at your best.

However, as the world's soils are rapidly depleting, this is becoming more difficult. Fortunately, regenerative farming models have proven that it's possible to regenerate depleted soils, allowing you to regenerate yourself too.

Here is the deal, regenerating the soil and regenerating your body and mind work in parallel - what is happening in the soil is happening inside of you. Therefore, regeneration and sustainability unlock the things everybody desires and are the direct source of what you want. It is the foundation of all health and life on this planet.

Giving our bodies the missing nutrients we need will not only fuel ourselves, but it will heal and improve our communities, our organizations, and ultimately the world.

Plant Produced offers you direct access to the most powerful human fuel currently available- providing a sniper shot to the core of all health and performance.

We care the most about your health because this is how we build stronger communities that can make radical change happen across all industries. If we cannot increase the health of ourselves and our organizations, how can we expect to heal things on a global scale?

The creativity coming out of the digital age is incredible, and we also have the opportunity to use these tools to solve the big problems we face in the physical world (i.e., food, air, water). Ultimately, this will unlock even more creativity into the digital world- a powerful feedback loop that can sustainably last forever.

We are providing a practical way of creating positive change where everyone wins. We are not here to compete with anybody but rather to fuel everybody working on building a better world. To accomplish this, we are currently consulting with founders and teams to provide access to better nutrition and customized wellness programs.

If you would like to gain access, including high-quality health chat and future essays, connect with us on Twitter.