Ahhhh, the law of reciprocity. Give and receive. Yin and yang. Up and down. Night and day. The universe and humans love duality, they love contrast...

...and this cognitive bias ties right into this natural law and aspect of the human experience The law of reciprocity states that “...we should try to repay, in kind, what another person has provided us”

One of the reasons reciprocation can be used so effectively as a device for gaining another’s compliance is its power. The rule possesses awesome strength, often producing a “yes” response to a request that, except for an existing feeling of indebtedness, would have surely been refused.

What can you do in the marketing for your NFT project to tap into the law of reciprocity?

Offer something for FREE:

● A POAP

● An AirDrop

● A future whitelist spot

● Content

● Merch

● Whatever

This will place someone in a position where the law of reciprocity kicks in. Essentially, this is what tokens and NFT’s do - you purchase one thing and get all of this other stuff for free in the future because you own it

(*note: see the section on stacking value in the “Marketing for the NFT World” Whitepaper on how to stack everything your project entails to make it irresistible to people)