WHY WILL YOUR BUSINESS STILL EXIST IN FIVE YEARS’ TIME?“Putting lipstick on a pig” is a wonderfully descriptive idiom: you can almost feel the futility of applying gloss and shine to make a bad situation appear better – big lashes of red lipstick on a fat snout – but it doesn’t work, the pig is not any prettier, and everyone sees right through the sorry effort. Trying to make something that is too difficult and too ugly seem better by pretending that if you put gloss on it, you’ve done the ha...