Since its inception, Web3 has promised us a rainbow. But when it comes to non-fungible tokens (NFT), we’re still in the monochrome days. Too many artists from diverse cultures find themselves underrepresented and unseen in Web3.

Isn’t it time to make inclusivity and accessibility as much of a priority for NFT marketplaces like OpenSea or Blur as floor prices seem to be?

J.D. Lasica is the CEO of Amberfi, an NFT marketplace geared towards creators. This article is part of CoinDesk's "Culture Week."

Take a tour of the major NFT marketplaces and you’ll see a steady stream of copycat generative art projects. Many of these are wickedly fun and provide value to both creators and collectors, but it’s time to unlock the door and let in the millions of artists from six continents who are still sitting on the sidelines.

What are they waiting for? I’ve been asking that question of hundreds of creatives, artists and photographers from South America, Africa, the Caribbean, Asia and elsewhere.

Overwhelmingly, these creatives tell us they see the current NFT landscape as largely a playground for Western, Euro- and American-centric visual artists – a reflection of the traditional art world, with a strong technological patina slathered on top.