Gm Frens, According to CB Insights, 42% of startups fail because there is no market need for their product. In other words, people don’t want or need what they’re offering. This is by far the most common reason startups fail. Other popular reasons for startup failure include running out of cash, getting outcompeted, and experiencing team conflict. Why are these things so common? Part of it has to do with the fact that starting a business is incredibly difficult, no matter how you look at it. ...