@soultrain. Source: Giphy.comChances are that you, like most of us, are still getting your arms around how to efficiently monetize your access to fan data, and make it a scalable business. Weβre late, but is just getting started. So, if data is the new oil, letβs plug the pipeline then. Three key announcements recently define that the playing field has changed, and it is not coming back to the old ways:The National Basketball Association and Sportradar have signed a new eight-year deal that w...