Phygital is a scourge upon society. Not the concept, which future-minded artists obviously stand behind – the basic concept of physical meets digital, URL enters IRL – but the word itself. Phonetically ugly, it sputters out of the mouth. It connotes phlegm (ew), fidgeting (awkward), physiognomy (canceled), and although “moist” takes the prize for most uncomfortable term ever coined in the English language, “phygital” is absolutely the least chic portmanteau. The impulse to mash together two c...