Hello, I’m Regulus I’ve been observing Base motion for some time now, and I thought I would share these principles as I use them. I think that such an elegantly designed identity should be maintained, since what contributes to the uniqueness of a brand is design language and sticking to it. When that language remains consistent, the brand’s culture and vision stay alive. In my opinion, Base motion is an important part of that. The goal of this article is to assist creatives and partners in un...
