“It’s all about the mindset”.
To achieve a growth marketing mindset, you must adjust several beliefs, assumptions, and methods you are already wired to and develop a new framework for thinking.
I will cover all the new mental models you need to develop in order to think like a growth marketer and drive scalable results for your life and business.
You will have to build each model in your daily life if you plan to be a true unicorn growth marketer. I will mention the steps to make it a part of your life below.
Doubting the default is the first step to be able to think outside of the most common and saturated set of channels and marketing methods.
**How to build this mindset: **Start doubting the default way you do anything
Example: Think about “While most startups look for funding, is it really the right path for me? or “Is marriage really the best option for everyone?” or “Do we really need to go to an office to be able to work?”.
Doubt the default but don’t go against it. Make your decisions based on the gut feeling and data after you’ve tested alternative ways of doing things.
It’s good to plan your growth marketing ideas well but don’t get entangled into the brainstorming and frameworks too much because everything is an experiment and you can stop an experiment whenever you think it’s not working.
**How to build this mindset: **Start thinking of small things you try as experiments and then apply them to bigger things
Example: Think about “Should I experiment with this new way of eating?” OR “Let’s try this new workout as an experiment today” OR “Let’s cook something new as an experiment today”.
Eventually, you’ll realise all of life is nothing but an experiment and you can try things out you always wanted to.
You might be a perfectionist or something who gets into fixing every small issue they find. Remember to keep the focus on the most important metric of your experiment rather than trying to improve everything with a single experiment.
**How to build this mindset: **Start by really writing down all the metrics that are important to you in all aspects of your life
Example: Think about “What is the most important metric to measure the quality of my friendships?” OR “What is the most important use of my time right now?” OR “What would I work on today if I could only work one day this week?”
This will start making you more focused as you go through life as well as through our growth marketing experiments.
Build your process, and keep improving it.
**How to build this mindset: **Start by finding systems that have transformed many people or businesses and have proven to work for them
Once you’re sure you have a blueprint, stop thinking about new input or even process improvements (initially) and just stick to the process. This can be applied to your personal life, health goals, and any other activity.
For example, If you’d like to lose weight or gain muscle, you already know the process. You don’t need more information about it. You just need to trust the process and follow the steps and you’ll definitely get the results you want.
This will start making you more “process-oriented” which will help you build and scale growth campaigns with ease.
The lean mindset will give you a systems view of things and eliminate waste while the agile mindset will make you execute in shorter cycles to deliver more value faster. Both of these are complementary mindsets and hence clubbed together as one.
How to build this mindset:
Look at everything as a system and find opportunities to eliminate waste to build a lean mindset.
Ideating small implementations to deliver the most value in a shorter time to build an agile mindset.
Follow this blueprint to become a growth marketer or to improve your growth marketing mindsets, skillsets, and process.