1. Provenance of Art on the Blockchain

2. “On-Chain Purity” in Generative Art

3. Elevating Photography through Generative Art

What is generative art? How is it enhanced by blockchain? Can NFT photography innovate further?

These are some of the questions we hope to answer in this 3 Part Series which has been curated with feedback from some of the best collectors and developers in the NFT space.

Together we have broken down the landscape for generative art and photography as well as propose a clear framework to measure their On-Chain Purity. We hope you find it valuable to add to your own frameworks for assessing value of all the art you collect.

In this Part 1 of our series we go back to the basics and explain some of the major challenges that Traditional Art suffers from and how blockchain offers a strong foundational solution to those problems. Read more…

In Part 2 of this series, we dive a little deeper into the specific genre of art called On-Chain Generative Art and introduce a framework which we describe as On-Chain Purity. This framework helps provide another lens with which to assess Generative Art projects and how artists can innovate further on-chain. Read more…

Part 3, we explore how the REFLECTIONS Collection is bringing innovation to NFT photography by bringing more elements further on-chain through generative art. We share some of the process of On-Chain Generative Photography, the ecosystem around Dream Lab and it’s historical significance as the first on-chain generative photography project on the Ethereum blockchain. Read more…