E-mailing often has much higher conversion rates than other acquisition channels and allows you to create a strong link with your customers, due to a strong personalization, and the creation of a relationship of trust.E-mailing can be used in several ways:in prospecting to attract prospects to a showcase site (lead generation) or to an e-commerce site;in prospecting to build up a base of prospects to be used to push messages through a sales tunnel;in loyalty, through the use of newsletters an...