For the last year, I've been weaving together a new philosophy of marketing, designed to radically reshape the emotional landscape of the internet. Like all marketing, it aims at finding and creating new customers, specifically for solo and creator-style businesses. But beneath the surface, non-coercive marketing is a trojan horse, designed to regenerate trust, connection, and empowerment in a world where all three are increasingly scarce. This essay is a primer on the underlying princip...