At a Glance: We are undergoing the most significant paradigm shift in digital networking since the mid-2000s. The Internet is bifurcated into content and audiences. Social networking unbundled content into creators. Audiences amass people into a lump sum wherein each individual is anonymized, passive, and expendable. Ethereal unbundles audiences into autonomous individuals, enabling people to self-organize to converse and collaborate across any content node online (unlocking Reed’s Law, the m...