Summary: Over a period of time, the phenomenon of “excessiveness” is becoming more prevalent — most businesses do not achieve the desired results, but rather harm brands.

No one thinks that “living” will be transformed in 2020 from a slogan to a realistic claim by many enterprises.

During the year, business was keenly aware of the importance of “cash as Crown”, as reflected in the fact that home-based businesses were “marketing” becoming more important than ever, and how many orders could be taken were the key to determining business life and death. This time is “ordered as Crown”.

But for some time now, the phenomenon of “excessiveness” is becoming more common — most enterprises do not achieve the desired results, but rather harm brands.

For example, low prices undermine the interests of distributors and older clients, and a staggering chewing can discourage consumers from patience with brands.

This is behind a reflection of the paradox of an enterprise — not a cost of survival, but a short-term effect? Or are long-term development and branding of life? Does it also require branding in the home economy by 2020? How can “branding” be done?

Indeed, these are not the opposite of each other, but the need for greater wisdom to integrate them, culminating in a tripartite win between consumer values, brand values and distributor values.

The success stories that emerged during the epidemic, such as the forest cover, which helped frontline medical personnel to repair the damaged “countries”, the live clouds of the TAXX bar, and the recent spectacular hypertension of family life, which has been frequent, have all along the following lines:

Securing social sentiments and identifying branding and consumer resonance points

Breaking the traditional suite of goods and keeping their value

Marketing circles to further enrich branding

These success stories suggest that even in the worst market environment, branding can be done to preserve or even to brand value.

insight into “social sentiments” and branding

The epidemic has not only had a huge impact on the economy, but has had a series of effects on people’s psychological, emotional and behavioural habits, and “social sentiments” are changing. At this time, it is the time for brands to seize opportunities to strengthen consumer minds.

For example, the need for disease prevention requires all people to wear hoods, especially when front-line nurses continue to be prone to being vacated for “monkeys”. The brand branding captures new landscape requirements and builds new user minds in the context of product strengths, creating a new bright spot for “the rehabilitation of health personnel”.

Families have seen more nuanced changes in “social sentiment”.

In 2020, the sudden precipitation of the epidemic suspended the life of all people, delayed the start of school hours and delayed the planned marriage period. Long-term isolation and tension have led to the beginning of a year-on-the-day ethos, looking forward to a return to normal living conditions.

Life is suspended, but love among everyone remains fermented.

Against this background, on 2 April, the People’s Network of Homes launched the “Session stories” campaign during the outbreak. Once launched, the activity has generated a high level of resonance among all citizens, and micro-thermal fermentation continues. The number of readings over 220 million has given rise to 40,000 web-friendly discussions.

Immediately after the second round of super-months to shed light on the whole of the year, there was renewed concern about the huge red tape on the evening of 8 April on the shores of Lake Hangzhou.

The throne is also home-based — a well-known sanctuary of love in Lake West, Hangzhou, where the family speaks for the entire community with a much-needed “deping”: The spring will come, and the winter of the epidemic in the country has gone a long way, allowing love to be extended and a better life in 2020 can be scheduled!

As a result of a series of events, home-based families have come into the hearts and minds of more people, and it has once again proved that good brands are capable of “a bright life”. Especially when branding can trigger a convergence of users, it is the best advertisement.

As also noted by the grandson of the founder of the forest, one is the most powerful immunist in the face of the epidemic; one enterprise is the most powerful brand in the face of the epidemic.

People are isolated from their homes, and consumers will not be isolated, and you want your customers to know what your brand is.

Livelihoods are not “televisions”, and more brand recognition is needed

From emotional resonance to commercial transformation, business will also need to be “critical” for business. Live marketing is the choice of most enterprises under the epidemic.

However, most of the staggering sales were reduced to a “return version of the television purchase”, which raised questions and even resonance.

Indeed, the core of webcasting is quality content (produced professional capacity) and its business model is a variable of influence, whether it is rewarded or taken.

Live home broadcasts often lack the most core “content” and are often “price-teachers”. How can such live be long? How can consumers buy accounts and have a clear perception of brands?

Shanghai’s well-known bar, TAXX, gave a good example. During the outbreak, the TAXX bar operated online and the new format of DJ’s live “Yunkdi” was well received by the national gentlemen. A live harvest of 7 million + sound waves, with a night camp of over $7.2 million. The production of joy and the reduction of anxiety have also contributed to curbing the epidemic.

At the same time, in the home, we have seen a family home again “no unusually”. The year 2020 super-brand day, when family members invited the debate in the miracle community, in Seoul, Old Liu, and in the skirmishes and mindsets, opened a special “broadcast” by the men.

Unlike most of the PV sales, the men and women should be the owners of the marital house improvement? This popular theme, “White”, opens up a deep-seated discussion, which is even more consuming.

On the day of the live, the number of online watches between home and household cats reached 48.38 million.

During the live webcast, guests presented their home-based product advantages and experience in a humoured and skilful manner. This form of “indirect delivery” for a household not only makes it easier for users to accept and participate, ultimately enabling ends, but also deepens the perception of “super brand days”, with users and brands becoming friends.

The branding is to be constructed.