However, I think many entrepreneurs in the cryptocurrency space overlook another key factor - tokens. Entrepreneurs in the cryptocurrency space tend to overestimate the entry strategy for their products and underestimate the entry strategy for their tokens. I’m not kidding when I come to the conclusion that “the token is the product”, I sincerely believe that the first and most fundamental thing for anyone who is trying to build a valuable business/project in the cryptocurrency space should be It is to attract stable attention and liquidity to your token . In other words, you need to sell the token to those who are willing to hold it for a long time.