The sports industry is huge, especially in the United States. According to Verified Market Research, the global sports trading card industry is worth $13.82B in 2019. One of the most important sports associations in the world is aware of the huge opportunities waiting to be seized.
In July 2019, the NBA established a joint venture with Dapper Labbs, the blockchain company behind CryptoKitties. This marked the beginning of NBA Top Shot, an NFT project running on the FLOW blockchain. It wasn't until February this year that the project really became apparent. From February to March 2021, Top Shot generated more than $432.36 million in revenue in 2.56 million transactions If basketball has its official NFT platform, football (soccer) will not fall behind. Enter Sorare, a fantasy football platform that allows players to trade and manage fantasy teams based on player cards represented by NFT. In this game, unlike traditional fantasy platforms, fantasy managers can fully control their players. Sorare's limited supply of cards adds another layer of strategy to the game. Although Sorare has not yet reached the level of Top Shot, some Sorare exclusive player cards, such as Ronaldo or Mbappé, are worth tens of thousands of dollars.
In addition, sports collection projects have also attracted a lot of investment interest. Dapper Labs announced a $250 million round of financing, while the French-based NFT project Sorare raised $680 million, led by SoftBank.
Overall, the sports industry has been well represented in the NFT field. Ethernity Chain is a blockchain that specializes in NFTs and provides an extensive collection of sports legends, including Bailey, Muhammad Ali, Lionel Messi and Dan Marino.
