SamuelvanD.ethDecentralization: the future of the web
If one issue stands above anything else today it is.. trust. Or better; a lack of it. Web 3 can help take the power back. To the individual. Decentralize ownership. Fix trust. There is lack of trust between citizens. Between teams. From customers. In business. From government. In journalism. In science. Between countries. In politics. To fix trust is to fix the world. Globalization has brought enormous wealth. But also immense centralization. We need more decentralization. To make globalizati...
SamuelvanD.ethMarketing in web3: why, how & 10 use cases
Trust in marketing is eroding And rightfully so. Marketing once was an art. At best; an art of seduction. At worst; an art of making supply and demand meet. Today, it has become a persuasion nightmare. A distraction machine. One that is fueling big platform centralization. Shortcutting ways into our lizard brain for short term highs. Trampling our privacy rights. Sponsoring centralized censorship on freedom of speech. Leading people to consume more of things they don’t need. At the cost of th...
Strat 3.0, learning from mistakes in Web2 up to a decentralized future.
SamuelvanD.ethDecentralization: the future of the web
If one issue stands above anything else today it is.. trust. Or better; a lack of it. Web 3 can help take the power back. To the individual. Decentralize ownership. Fix trust. There is lack of trust between citizens. Between teams. From customers. In business. From government. In journalism. In science. Between countries. In politics. To fix trust is to fix the world. Globalization has brought enormous wealth. But also immense centralization. We need more decentralization. To make globalizati...
SamuelvanD.ethMarketing in web3: why, how & 10 use cases
Trust in marketing is eroding And rightfully so. Marketing once was an art. At best; an art of seduction. At worst; an art of making supply and demand meet. Today, it has become a persuasion nightmare. A distraction machine. One that is fueling big platform centralization. Shortcutting ways into our lizard brain for short term highs. Trampling our privacy rights. Sponsoring centralized censorship on freedom of speech. Leading people to consume more of things they don’t need. At the cost of th...
Strat 3.0, learning from mistakes in Web2 up to a decentralized future.
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Blockchain technology adoption grows across may industries. The impact and potential is substantial. What will it mean for marketing?
Decentralised media & marketing research of what people think/watch/buy/do? (ie. incentive based, fully anonymised tracking of real behaviour, decentralised available)
Decentralised buying of media? (no more large aggregators, media agencies)
Decentralised validation of external marketing claims? (Ie cheapest according to research X, our supply chain has the least CO2 emission, etc )
More?
Blockchain technology adoption grows across may industries. The impact and potential is substantial. What will it mean for marketing?
Decentralised media & marketing research of what people think/watch/buy/do? (ie. incentive based, fully anonymised tracking of real behaviour, decentralised available)
Decentralised buying of media? (no more large aggregators, media agencies)
Decentralised validation of external marketing claims? (Ie cheapest according to research X, our supply chain has the least CO2 emission, etc )
More?
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