IntroductionToday, a social media user engages with an average of 6.6 social media platforms and spends on average 2 hours 24 min per day on these platforms [source]. It can be argued that such widespread use of social media is conditioning people into wanting ever more engaging experiences just to hold their attention. We see some evidence about this in the broader trends related to how people spend their leisure time: Falling proportion of reading: The share of students who say they read fo...