This week, I had a realization: the tactics that Web3 companies use against each other like the vampire attack, the airdrop, and token incentives don’t just have to be used for stealing users from each other - they can also be used for drawing a massive amount of users away from established Web2 companies shockingly fast. In this post, I’m going to use a new NFT marketplace called Blur as an example, because what they just pulled off and how they did it is the blueprint for unseating the curr...