Sina profile

Introduction

Sina (NASDAQ: Sina) is a leading online media and value-added information service provider serving Chinese communities in China and around the world. Sina has a number of regional websites, taking serving Greater China and overseas Chinese as its own responsibility, through its five main business lines: sina.com, which provides network information and content services, Sina mobile, which provides mobile value-added services, Sina community, which provides Web 2.0 services and games Sina enterprise service (Sina. Net), which provides search and enterprise services, and Sina e-commerce, which provides online shopping services, provide users with regional portal websites, mobile value-added services, search engines and directory indexes, interest classification and community construction channels, free and paid mailboxes, blogs, video streaming media, online games, classified information A series of services including fee based services, e-commerce and enterprise e-solutions. Most of the company’s revenue comes from online advertising and mobile value-added services, and a small part comes from search and other paid services.

Sina has more than 280 million registered users worldwide and more than 900 million daily views. It is the most respected Internet brand in China and the global Chinese community.

Sina has been rated as the most brand valued and popular website in China in a number of surveys. From 2003 to 2007, Sina successively won the title of “China’s most respected enterprise” rated by the management case research center of Peking University and the economic observer. In the “2007 China Internet survey report” released by the China Internet association, Sina ranks first among the user arrival rate indicators in important fields such as portal, blog, automobile, sports, information, finance and economics. In 2007, Sina was also rated as “top ten innovative media” and “China’s Internet successful enterprise of the year” by the school of Journalism and communication of Peking University and the information industry.