the drive to consumeI would say like 60-80 percent of people consume for identity When you buy into a brand, you’re buying into an idea/ideal, for example Nike, Vuori, Lululemon are all athletic wear now transitioning to loungewear because their main consumer base are all either rich, semi-retired or active athletes. The shining ideal in this case of course being professional athletes, whom these brands sponsor.now consider artistsfirst off, what is considered an artist? this term is becoming...