The Native Marketing Stack: Stepping Stone to Web3 Adoption?
Every major technology platform connecting developers, apps, and people needs a marketing stack to achieve wide distribution. Facebook helped upstarts like All Birds ($370M Market cap in seven years) enter and win a market with existing incumbents like Nike. Facebook Ads has helped unlock the Shopify platform for D2C businesses. Apple and Google Play stores have led to apps like LensAI generating $35M in 45 days, and gaming distribution platforms like Steam are generating $10B in gaming reven...

Sesame Labs: A decentralized solution to web3 marketing
We are thrilled to announce our seed funding round of $4.5M, led by Wing Venture Capital and Patron. Our mission is to enable people and dApps to engage with trust in a decentralized world. To kickstart our journey, we have developed a web3 marketing platform in collaboration with Polygon and leading web3 gaming partners such as Decentral Games, Ethermon, League of Kingdoms, and others. So far, Sesame's platform has driven impressive NFT sales, significantly reduced spammy users claiming...

Driving on-chain engagement in DeFi: Premia Finance case study
This innovative DeFi protocol is pioneering a simpler and more capital-efficient method to generate yield from DeFi options trading. With the launch of their Premia Academy and Premia Blue subscription plan, Premia Finance focused on driving on-chain engagement and new user acquisition via their Interstellar Trading Competition.Driving on-chain engagement and user acquisitionPremia Finance launched Community Hub in tandem with their Interstellar Trading Competition. Pitching it as a win-win p...
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The Native Marketing Stack: Stepping Stone to Web3 Adoption?
Every major technology platform connecting developers, apps, and people needs a marketing stack to achieve wide distribution. Facebook helped upstarts like All Birds ($370M Market cap in seven years) enter and win a market with existing incumbents like Nike. Facebook Ads has helped unlock the Shopify platform for D2C businesses. Apple and Google Play stores have led to apps like LensAI generating $35M in 45 days, and gaming distribution platforms like Steam are generating $10B in gaming reven...

Sesame Labs: A decentralized solution to web3 marketing
We are thrilled to announce our seed funding round of $4.5M, led by Wing Venture Capital and Patron. Our mission is to enable people and dApps to engage with trust in a decentralized world. To kickstart our journey, we have developed a web3 marketing platform in collaboration with Polygon and leading web3 gaming partners such as Decentral Games, Ethermon, League of Kingdoms, and others. So far, Sesame's platform has driven impressive NFT sales, significantly reduced spammy users claiming...

Driving on-chain engagement in DeFi: Premia Finance case study
This innovative DeFi protocol is pioneering a simpler and more capital-efficient method to generate yield from DeFi options trading. With the launch of their Premia Academy and Premia Blue subscription plan, Premia Finance focused on driving on-chain engagement and new user acquisition via their Interstellar Trading Competition.Driving on-chain engagement and user acquisitionPremia Finance launched Community Hub in tandem with their Interstellar Trading Competition. Pitching it as a win-win p...
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Marketing platforms are the most valuable when they integrate with all your channels. And the best-in-class tools offer seamless white-label integration, so every user touchpoint is on-brand and integrated into your existing web properties. Web3 marketing platforms are no different, and Sesame Labs strives to deliver the deepest integrations in the space.
Introducing our partner Premia Finance’s fully brand-integrated Mission Hub!
Premia has been on a tear in DeFi recently, with their options-based yield strategies and advanced options trading market. Their innovative team has already delivered an impressive array of diverse asset pairs across multiple chains and yield opportunities. And, it’s clear, just by exploring Premia Finance’s landing page and dApp, that brand and user experience are top priorities.
So, we couldn’t be more excited to partner with a web3 brand that showcases the potential of our platform. Let’s take a look at how Premia is tackling the next phase of community-led growth with the help of Sesame Labs.

Sesame Labs’ Community Hubs are where users go to see all available Quests. Each Quest contains a single or multiple activities to be completed by the user in exchange for XP Points and Credits. For Premia, they call it the Mission Hub — the place where all Premians go to complete Missions and collect rewards.
Premia Finance’s “Mission Hub” lives inside the app.premia.finance dApp. You may not recognize it (bonus points, if you do), but this is actually a customized version of our Community Hub. It’s fully integrated with the dApp, looks and feels like a Premia page, and even hooks into their Discord server roles to unlock more rewards.
You’ll notice that the Mission Hub has it’s own tab in the navigation pane. This ensures Premians can easily find new Missions while continuing to interact with the Premia brand.
Want to see how it all works? Request access to Community Hub

The first step to keeping community members engaged is to keep them close to your brand. And they couldn’t be closer to your brand than in your Discord or web properties. Premia is working with us to build engagement campaigns that are actionable from within their Discord and dApp.
Our Discord bot injects Quests directly into designated channels, and includes action buttons that allow the Quest to be completed without leaving the server — an example would be to like, retweet or comment on the latest tweet.
The web experience is similar. Premia’s branded Mission Hub is a great example of how to reduce user friction and reach them where they are. What better place than their dApp?
Whether you’re engaging users for the first time, or want to pull them back to your community, our on-platform approach reinforces your brand at all times.
And our upcoming embeddable widget brings all the functionality of Community Hubs into a clickable pop-up window that’s deployable on any web property.

Get access to your own Community Hub
One of the best ways to attract folks to your community is through word of mouth. Premia’s most engaged Premians are ready to evangelize the brand, and their new Referral Mission is designed to reward folks for helping grow the community.
Simply connect to Twitter and Discord to unlock a referral code. Every time the referral code is used to join the community is rewarded in the protocol’s native token, $PREMIA.
We automate the sequencing of tasks, tracking of referral codes, and the disbursement of rewards. Every user account is analyzed for spammy behavior to spot and disqualify fraudulent behavior from receiving rewards. Our goal is to give our partner’s marketing and community teams more time to focus on growth and building engaging experiences.
While you’re here, follow Premia on Twitter and join their community of Premians on Discord to get access to their Interstellar Trading Competition and plenty of chances to earn rewards with Quests.
We’re on a mission to make web3 marketing more efficient, reliable and easy. Keep an eye on this blog 👇, our Twitter, and join our Discord for future updates!
Marketing platforms are the most valuable when they integrate with all your channels. And the best-in-class tools offer seamless white-label integration, so every user touchpoint is on-brand and integrated into your existing web properties. Web3 marketing platforms are no different, and Sesame Labs strives to deliver the deepest integrations in the space.
Introducing our partner Premia Finance’s fully brand-integrated Mission Hub!
Premia has been on a tear in DeFi recently, with their options-based yield strategies and advanced options trading market. Their innovative team has already delivered an impressive array of diverse asset pairs across multiple chains and yield opportunities. And, it’s clear, just by exploring Premia Finance’s landing page and dApp, that brand and user experience are top priorities.
So, we couldn’t be more excited to partner with a web3 brand that showcases the potential of our platform. Let’s take a look at how Premia is tackling the next phase of community-led growth with the help of Sesame Labs.

Sesame Labs’ Community Hubs are where users go to see all available Quests. Each Quest contains a single or multiple activities to be completed by the user in exchange for XP Points and Credits. For Premia, they call it the Mission Hub — the place where all Premians go to complete Missions and collect rewards.
Premia Finance’s “Mission Hub” lives inside the app.premia.finance dApp. You may not recognize it (bonus points, if you do), but this is actually a customized version of our Community Hub. It’s fully integrated with the dApp, looks and feels like a Premia page, and even hooks into their Discord server roles to unlock more rewards.
You’ll notice that the Mission Hub has it’s own tab in the navigation pane. This ensures Premians can easily find new Missions while continuing to interact with the Premia brand.
Want to see how it all works? Request access to Community Hub

The first step to keeping community members engaged is to keep them close to your brand. And they couldn’t be closer to your brand than in your Discord or web properties. Premia is working with us to build engagement campaigns that are actionable from within their Discord and dApp.
Our Discord bot injects Quests directly into designated channels, and includes action buttons that allow the Quest to be completed without leaving the server — an example would be to like, retweet or comment on the latest tweet.
The web experience is similar. Premia’s branded Mission Hub is a great example of how to reduce user friction and reach them where they are. What better place than their dApp?
Whether you’re engaging users for the first time, or want to pull them back to your community, our on-platform approach reinforces your brand at all times.
And our upcoming embeddable widget brings all the functionality of Community Hubs into a clickable pop-up window that’s deployable on any web property.

Get access to your own Community Hub
One of the best ways to attract folks to your community is through word of mouth. Premia’s most engaged Premians are ready to evangelize the brand, and their new Referral Mission is designed to reward folks for helping grow the community.
Simply connect to Twitter and Discord to unlock a referral code. Every time the referral code is used to join the community is rewarded in the protocol’s native token, $PREMIA.
We automate the sequencing of tasks, tracking of referral codes, and the disbursement of rewards. Every user account is analyzed for spammy behavior to spot and disqualify fraudulent behavior from receiving rewards. Our goal is to give our partner’s marketing and community teams more time to focus on growth and building engaging experiences.
While you’re here, follow Premia on Twitter and join their community of Premians on Discord to get access to their Interstellar Trading Competition and plenty of chances to earn rewards with Quests.
We’re on a mission to make web3 marketing more efficient, reliable and easy. Keep an eye on this blog 👇, our Twitter, and join our Discord for future updates!
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