Web3下的用户激励 - 域名

一个有趣的观察：「域名」在web3里成为了一种不错的用户激励的手段

  1. Mirror给社区内写出好文章入选的人奖励「WRITE」代币，这种代币并没有很强的金融属性，燃烧这个代币就是可以获得一个Mirror的子域名

  2. RSS3给社区的优秀志愿者发PASS币，同「WRITE币」，也没有什么金融属性，燃烧掉之后可以获得一个RNS（RSS3 Naming Service）

为什么「域名」可以吸引用户，从而成为一个奖励手段呢？

  1. 域名代表了一种身份，代表“我是在这个社区里做出过贡献的”，而“不寻常的身份”则是所有社区运营里的一个基本工具。传统的互联网社区里也有这样的运营手段。（比如玩家等级、大V）

  2. 从运营的角度来说，身份标志要有足够的激励性，还有个前提是这个标志本身会无时无刻自然表现出来。这个是一个普通的NFT做不到的。对于内容平台来说（RSS3和Mirror都是内容相关），域名就是一个典型的“只要我看你文章，我就会发现你有一个自己的二级域名”的例子了

  3. 即使是花钱买的ENS域名，我买完后，也和朋友投屏得瑟了好久（比如OpenSea登陆后自动显示了xxx.eth），那么这种奖励得来的域名对用户的吸引力应该更大了，还可以增加社区归属感。

Web3的身份奖励和Web2的身份奖励有什么区别，或者先进之处？

  1. 目前想到的主要是这种身份在链上，所以和后续的链上经济规则也很容易的绑定到一起来了。（比如Stacking这种机制）

  2. 此外如果NFT本身Transfer接口开放了的话，那么身份也可以售卖。（类似于传统封建时代下花钱买贵族身份），将经济价值和荣誉联系到了一起。

  3. 和1类似，之后的空投活动也可以以这个「身份」为判断标准。（也算是一种特殊的链上运营手段）

English Version

An interesting observation: "domain names" have become a good incentive for users in web3

  1. Mirror rewards "WRITE" tokens to those who write good articles in the community and get selected.

  2. RSS3 gives PASS coins to outstanding volunteers in the community, the same as "WRITE coins", which also have no financial properties, and after burning it, you can get an RNS (RSS3 Naming Service)

Why can "domain name" attract users and thus become a rewarding tool?

  1. The domain name represents identity, representing "I have contributed to this community", and "unusual identity" is a basic tool in all community operations. Traditional Internet communities also have such operational tools. (e.g. player ranking, big V)

  2. From the operation point of view, as the identity symbol should be motivating enough, there is a premise that the symbol itself will be naturally expressed all the time. This is something that an ordinary NFT cannot do. For content platforms (RSS3 and Mirror are content-related), the domain name is a typical example of "as long as I read your articles, I will find you have a second-level domain name".

  3. Even if I bought the ENS domain name with money after I bought it, I also had a lot of fun with my friends casting screens (for example, OpenSea automatically showed xxx. eth after logging in), so this kind of rewarded domain name should be more attractive to users and can increase the sense of belonging to the community.

What are the differences between Web3's identity rewards and Web2's identity rewards, or what are the advancements?

  1. The main thing that comes to mind is that the identity is on the chain, so it is easy to tie in with the subsequent economic rules on the chain. (Such as Stacking this mechanism)

  2. In addition, if the NFT contract‘s Transfer interface is open, then the identity can also be sold. (similar to the traditional feudal era to pay for noble status), the economic value and honor linked together.

  3. Similar to 1, subsequent airdrops can also be judged by this "identity". (It is also considered a special means of on-chain operation)